Report For The Board Of Qatar Airways Business & Marketing Coursework (Coursework Sample)

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Report for the board of Qatar Airways
Introduction
Qatar airway is advantaged as it currently stands its success edge globally. The airline has managed to serve six continents to disregard its short serving duration. Furthermore, the airline connects multiple destinations daily with the modern -generation fleet of aircraft (Deresky 1). In addition to Qatar Airways Doha hub which is appropriate regarding the expansionist strategy, it reflects on developing regional centres in Sub- Saharan Africa, America, Europe, South East Asia and the USA ((Rugman et al. 1)
Objective
The report aims at offering an analytical and detailed insight into the significant international challenges of management that are likely to present to the Qatar Airways Board in consideration of the formulation strategy, implementing the plan, and organisation structure and the control systems (Deresky 2).
Scope
The report will cover the formulation strategy which entails the choice of the necessary basic course of action for the attainment of organisational objectives and goals thus achieving the Qatar airlines’ vision. The document also explains in details the Implementation strategy that refers to the execution of the procedure and plans. Qatar will integrate and utilise its structure, resources, people, culture and the control system to stick to the approach to have the edge over the global market competitors (Deresky 2). Finally, the report describes the organisational and control system. According to Deresky (2), a corporate structure outline the direction and information flow of the company activities for instance roles, rules and responsibilities. The control system is also essential to manage, lead and command to provide a desired outcome in the market (Deresky 2).
Conclusion
It is necessary to stick to the primary goal as the airline strictly works towards its short-term objectives. The organisational structure should be in line with the nature of the ever dynamic business environment. Finally, an appropriate control system should accompany the process (Schmid 2).
FORMULATING STRATEGY