Marketng strategy Business & Marketing Coursework Paper (Coursework Sample)

Marketing Strategy
(Your Name)
(Course)
(Instructor)
(Date)
1. Please pick any three of the pricing tactics identified in class. For each tactic: (a) Identify a brand (other than the examples we used in the class) that you believe is currently employing that tactic, and explain how (Give me an evidence). (b) Is using this particular tactic working well for the brand? Why or why not? (c) What might make them abandon this tactic in the future?
Pricing tactics are an integral part of the pricing strategy where they are actions geared towards the realization of a pricing strategy. According to Masterson & Pickton (2010), “a pricing tactic is defined as a short-term action or one with limited impact beyond the product being priced” (p.362).Pricing tactics entail a manipulation of prices of goods and services and these are discarded as soon as the intended short-term business objectives are achieved. Examples of pricing tactics include price bundling, discriminatory pricing, psychological pricing (prestige pricing, odd-even pricing/charm pricing), piece skimming, discounting (quantity and cash discounts), geographic pricing, and price lining among numerous others.
Tactic I: Every Day Low Price (EDLP), Brand: Wal-Mart, Canada