Social media product launch campaign (Coursework Sample)

Social media product launch campaign Name Institution of affiliation Date Using social media as you platform campaign strategy does not start with your first Facebook post or the first tweet and does not end with you tweeting the last tweet or updating the last Facebook post. A success social media campaign requires progressive monitoring and evaluation. The following outline how a social media campaign strategy will be monitored and evaluated. First, a unique hashtag representing our brand contracted with an influential football will be initiated. The famous footballer will be leading conversations asking questions and posting trends related to our product. In instances we will be getting few retweets and feedbacks various issues in the strategy will be reassessed CITATION Aut14 \l 1033 (Autenrieth, 2014). Various social management tools will be used to monitor and track data on social media sites. Significant time will be spent engaging and tracking participants’ responses both on Facebook and Twitter. Search streams will be developed to track conversations regarding our product campaign. These streams will be tied to with our Facebook page and various hashtags relating to our products and URLs linked to stores where our product can be purchased. The data obtain from these streams will enable us to evaluate the failures and success of our product campaign plan. A positive and responsive interactive atmosphere both in Facebook and Twitter will be created to engage actively with people in a colorful and personal manner engaging them on issues relating to the product campaign CITATION LeP15 \l 1033 (LePage, 2015). People will able to rate and notify us on the aspects regarding the product campaign effectiveness. Negative comments on the product will be carefully analyzed and dealt without justifying various hiccups in our product campaign strategy. These feedbacks will be used to resolve issues immediately so as to do away with massive long term damages in...