Persuasion And Negotiation Communications & Media Coursework (Coursework Sample)

ST. PAULS UNIVERSITY
NAIROBI CAMPUS
EVENING PROGRAM:
PRS 403 PERSUASION AND NEGOTIATION
TOPIC: INFLUENCES OF PERSUASION
JUMA BACS/NRB/2949/16
INSTRUCTOR: UKAIKO OJIAMBO
JUNE 24TH, 2017
NFLUENCES OF PERSUASION
Human being’s basis of influence develops from psychological principles or from stereotypes they have learned to accept overtime unlike the mostly instinctive response sequences of nonhumans. The basis varies in their force and some have greater ability to direct our action. Others people have since seen this as a weapon of automatic influence which they use whenever a need arises. Importantly, how they structure their requests is the secret of their effectiveness and their tactical way of arming themselves with one or other weapons of influence that exist within the social environment. Just like the concept of conditioning an animal to respond to an alarm, they do so to a human being. This takes no more than one correctly chosen word that engages a strong psychological principle and sets an automatic within the human being. This paper seeks to explore psychological principles that condition people to comply and are used by the persuaders to exploit them for their benefit (Cialdini, 2014).
According to Bettinghaus & Cody (1994), People agree to comply with requests due to several fundamental reasons. I will first look at the psychological premise upon which compliance is anchored.