Difference Between Entrepreneurs and Non-Entrepreneurs-Entrepreneurs (Coursework Sample)

What differentiates successful entrepreneurs and non-entrepreneurs?
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Abstract
The purpose of this study is to investigate the traits of entrepreneurs and why some people lack them. It is a research on cognition in the field of entrepreneurship. The study delves deep into cognitive capabilities of successful entrepreneurs, and why some people, especially employees in an establishment, lack the required intelligence and creativity to succeed. The question in the study is as to whether entrepreneurs have a higher score in fluid intelligence. As well, the study begs answers on how the entrepreneurs think and how this differs with the thinking of non-entrepreneurs. The research study will utilise qualitative grounded theory design. This methodology is most suitable as it will explain a way of thinking between entrepreneurs and non-entrepreneurs. The focus of this study is on the levels of creativity and intelligence in entrepreneurs and differentiated from the non-entrepreneurs capabilities. The investment theory of creativity will be used to help understand intellectual processes, styles, knowledge, personality, environmental context and motivation capabilities possessed by entrepreneurs. A population of 200 in Deansgate in Manchester will be used as responden...