Social Media Presence and Strategy Technology Coursework (Coursework Sample)

Social Media Presence and Strategy
Name
Institution Affiliation
A REPORT ON COMMON WEALTH BANK OF AUSTRALIA SOCIAL MEDIA PRESENCE AND STRATEGY
LECTURES NAME
STUDENT NAME
DATE OF SUBMISSION
Executive summary
Social media have become an integral part of the human life and have forced organizations to embrace social media networks for communication and product marketing. The study sought to establish the Common Wealth Bank of Australia social media presence and strategy. The CBA has created a social media presence through Facebook, Twitter, LinkedIn and YouTube channels. The bank social media goal is to build an interactive community and offer consumer support targeting young adults of 18-40 years with a broad range of services. The bank has initiated a 24-hour customer service team as a strategy to respond to customers queries immediately. Additionally, the bank has social media challenges that bring the social networks together and compete for a prize. The bank’s community seed program enables social media users to share information with friends as they vote for an organization on the Facebook page. The financial institution values the privacy and the safety of the customers’ data and uses ethical means to access or disclose data. However, the study recommends that the organization invest heavily on analytics to help come up with relevant content for the online audience. Moreover, the institution management should reward active social media members without competition to fully achieve the goal of an engaging community.