Better Days Charity Trustfundraising Plan Coursework Paper (Coursework Sample)

Name
Professor
Subject
Date
Better-days charity trustfundraising plan
Introduction of the project
The Better Days Charity Trust is a charity organization working in Good lands Region. The trust is responsible for various initiatives whose key goals include caring and supporting people with cancer, creating awareness through education programs on cancer and representing cancer survivors interests in the society.
According to the City Health Department, approximately 30% of deaths result from cancer and cancer-related illnesses. Of all cancer patients, only a minority 45% can access proper medical care, while the majority 55% cannot afford medical insurance or decent medical attention when in need of it. This fact is worrying since the City Health Department ‘s major expense item is health. Over the last two years, the health budget has been adjusted to lean more on cancer patients than any other illness. Better Days Charity Trust, therefore, steps up to join hands with well-wishers in promoting cancer patients welfare.
The fundraiser event is labeled ‘Together we Fight Cancer.’ It happens annually in the month of August. The target revenue collection is 3 million dollars. The funds will be used to cover medical bills, cancer awareness campaigns, and support projects for cancer patients.
PROJECT SCOPE STATEMENT
Name of The Project:

 Together we Fight Cancer Fundraiser

Project Number:

 CNCR – 003 - 2016

Project Manager:

 PETER HAGIN

 
Checklist


Project Target/scope well defined

The major goal of the fundraiser is to raise $ 3 million

Budget Cost Estimate

The event expenditure capped at $ 500,000
For awards and gifts and utility bills, awareness and other miscellaneous expenses

Schedule of Events/Timeline clearly laid down

Well planned a schedule of events. Close monitoring under supervision of project manager

Venue Management and security assured

Avoid congestion by having enough entry and exit points, Proper security checks.

Quality management and excellent visitor experience

Outsourced service providers well oriented to quality standards.

Constraints

Inadequate staff and budget constraints
Time since all events must take place in one day

Risk and mitigation

Risk of terror attacks, Personal accidents
Solicit for enough police security.

Project Objective
Meeting the revenue target of $3 million is challenging. Among the products sold includes t-shirts, Marathon registration fees, entry fees to soccer matches and sponsorship. Better-Days Charity Trust logo and message to encourage support for cancer patients will be printed on banners, posters, and T-shirts as well as TV commercials.
Meeting the cost of the event
The total estimated project cost is $500,000. The cost will be met in part by donors and the city council government. The 60% to be borne by Better-Days Charity Trust.
Schedule of activities
The Family marathon will commence the day’s activities. Estimated time is allocated 3 hours to cover 10 km walk. Entertainment and sporting activities will take the afternoon, with some running concurrently, taking 3 hours in total. Address to visitors by Good lands Hospital Senior Director in charge of cancer management and the city Mayor. The event ends at 5.30 pm.
Venue Management and security
Better-Days Charity Trust cancer patient’s support message must be well displayed, clearly visible to all visitors. All events must be organized to flow smoothly. All participants must adhere to the safety protocols in place so that highest caliber of the organization is displayed. Congestion which may negatively impact local environment and participants. Environmental consciousness must be observed to keep it clean.
PROJECT PRIORITIES
Fundraising approval by the City Charity Regulatory Board
Better-Days Charity Trust needs approval from the Mayor’s office for all fundraising activities. The approval process takes seven business days. A duly filled application form filled and signed on behalf of the trust must be submitted three months before. All planning, sponsorship proposals, printing materials, recruiting staff and advertising will depend on whether the application has been approved or not. The date of the event is also subject to regulatory measures imposed by the government. All targeted sponsor companies and outsourced service providers vetting is also part of the approval process. The budget summary and a written project plan have to be submitted with other project disclosure documents.
Fundraiser campaign
The fundraising campaign priorities includes:
* Designing the project theme (slogan, color theme, to be used in TV commercials, banners, and T-shirts)
* Update the trust website with fundraiser information and include donation options.
* Negotiate advertising deals for TV advertisements and billboards two months before the fundraising day.
* Print banners and posters two months before the fundraising day.
* Write fundraiser proposals to target sponsor companies and organizations.
* Write partnership proposals to other cancer patients support organizations and clubs.
Online sales of campaign materials
Preparation of campaign content is the first step. Naturally, people are more attracted by visual content more than text and therefore the content should maximize the use of photos and minimize on words. However, a clear message on the fundraiser and the purpose must be communicated. The second step involves offering a discount on all sales up to two weeks before the fundraiser.
Recruit a team to process the online orders and dispatch the T-shirts, caps, banners and other campaign materials. The buyers will be able to place their orders using an online catalog on the Trust’s website. All payments to be made using credit card and other online payment methods. All confirmed purchases to be distributed through the mail room with a thank you note.
Organizing The Family marathon
Various stakeholders will be engaged including the City Sports Department, The police department, and volunteers. Interested parties will sign up online by filling a sign-up form on the company website. Next will be reserving the route and assigning volunteers at the checkpoints and printing Marathon T-shirts will be different from the general participation T-shirt.
Marathon Route
Organizing Football League
A soccer match will not only be a good way to raise funds but also a fun way of supporting
cancer for both players and fans. Local teams will be invited to register and play matches as the
public is invited to watch and pay the entry fee. The final will be played on the fundraising day
to entertain the guests and participants. Winner teams will win a cash token of $50,000. The City
Stadium can hold a capacity of 50,000 spectators. Planning activities include:
1 Create sign-up forms for teams
2 Reserve City Stadium for the matches
3 Printing team uniforms.
4 Acquire the equipment needed.
5 Recruit technical bench to run the tournament.
6 Set up payment method that makes it easy to collect the entry fees.
Award and speech ceremony
The award ceremony will conclude the fundraising event. Time allocated in the schedule is 1 hour. Awards will go to the winning football teams. The mayor or his representative will award the leading soccer team. Speeches will encourage the move to support cancer patients and create awareness on the issues cancer patients face and how the raised funds are intended to be used.
Work Breakdown Structure
Activities
Activity

Essentials

Assessment Criteria

Campaign launch and publicity

* Posters and banners
* Branded products
* Tv commercial messages
*


 Online sales

* Website
* Promotion content
* Processing orders and delivery Team
* T-shirts

Target sales of $1,000,000

 Family Marathon

* Marathon route to be secured
* Ambulances stationed at the start point, along the track and finish line.
* Water spots at every mile check- point
* Energy drinks station at mile 7 check-point.
* A Power Gel station is located at 17 Miles
* Police and Safety Officials will be stationed along the track to ensure safety of the runners

Observe strict schedule.
Marathon to begin and end on scheduled time

Soccer League

* Stadium
* Local teams
* Sound System
* Uniforms
* $80,000 for awards

Thorough checks at entry points to ensure the environment is safe and congestion free.

 Awards and speeches

* Sound system
* Awards
* Dignitaries, The Mayor, senior medical officers, cancer patients representatives

Speeches to be conducted as per the schedule

 Clean Up

* Collecting garbage to leave the environment clean

 Clean environment




Roles and responsibilities
Responsible person/party

Duties

City Sports Department

Coordinates the marathon in liaison with Better Days Trust

Mayor’s Office

Providing approval for the fundraising campaign
Delivering conclusion speech and giving awards

Finance department – Better Days Trust

Manages the fundraising budget of $500,000

Police Traffic Department

Planning of marathon route. Set up barriers for the family marathon to keep off traffic in designated are...