Healthcare Marketing (Coursework Sample)
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Healthcare Marketing
Question 1: Clinicians are sworn to do what is medically appropriate, regardless of whether it is cost-effective or improves the efficiency of the organization. It’s possible that decisions made with the patient’s best interests in mind do not always reflect the organization’s best interests. The majority of the time, clinical interests continue to take precedence over financial considerations, despite the fact that healthcare professionals have had to become more realistic about the indiscriminate use of resources.
Question 2: The fact that clinicians, not administrators or businesspeople, make the majority of decisions regarding patient care creates a dynamic that is unique to healthcare professionals. Clinicians, in particular, fall into a special category. Healthcare products and services are distinct from those in other industries due to their nature.
Question 3: According to Vieira, the primary distinction between products and services is that goods are tangible and
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