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Essay Available:
You are here: HomeCourseworkBusiness & Marketing
Pages:
2 pages/≈550 words
Sources:
3 Sources
Level:
MLA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 10.37
Topic:

Strategic Planning Business & Marketing Coursework (Coursework Sample)

Instructions:

Type:
Short Answer Questions
Service:
Writing
Pages:
2 pages / 550 words
Level:
University
Language:
English (US)
Deadline:
Nov 1, 20:11
Topic:
Strategic Management Discussion
Subject:
Management
Sources:
3 sources required
Style:
MLA
Description
Please read the requirement doc in the File

source..
Content:

Student’s Name
Professor’s Name
Course
Date
Sustainable Competitive Advantage
Question 1-describe how firms can achieve a sustainable competitive advantage. What four criteria must resources / capabilities satisfy to become core competencies and why is this important for firms to use these criteria?
Introduction
Sustainable competitive advantage refers to company assets, attributes or abilities that are not easy to copy or exceed, and provides a superior long-term position over business rivals in a competitive business environment (Bansal et al.75). Sustainable competitive advantage is vital for business survival, and it the primary driver of long-term business value. Gaining a competitive advantage takes strategic planning, investment in marketing, and extensive research. Michael E. Porter states, “Competitive advantage fundamentally grows out of value a firm can create for its buyers that exceeds the firm's cost of creating it with the value being what buyers are willing to pay. Excellent value stems from offering lower prices than competitors for equivalent benefits or providing unique benefits that more than offset a higher price.” A competitive advantage allows a firm to generate more sales compared to its market rivals because its goods or services are superior to all of a customer's other choices.

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