Identify and Create a Comprehensive Role of Blogs (Dissertat. Methodology Sample)

CHAPTER 3 METHODOLOGY
Introduction
The purpose of this paper is to identify and create a comprehensive role of blogs in the United Arab Emirates in the marketing of luxury brands. The focus of the paper is to be the extensive use of blogs in UAE since it is the most successful means of marketing of luxury brands worldwide and the leading social media marketing platform. This chapter will seek to provide an insight into the data collection process, data analysis, validity issues, and the reliability and ethics of the process. More information will be provided on the primary data collection techniques and an explanation on how the secondary information in Chapter 2 was retrieved.
Research Design
This section will focus on UAE and the means in which the required data will be collected to achieve the purpose of this paper. This section is critical since it will provide detailed methods that will be applied in data collection from various bloggers, luxury brands, and citizens of UAE. The blueprint of the whole study will be provided hence resulting to the identification of the interfering factors of validity. The best design for this paper will be the qualitative design given the social nature of the study hence its dominance. This design is best since it creates active interaction with the sources while at the same time focusing on the observational aspect as compared to the quantitative design. When dealing with the uptake of marketing information from blogs this design has the highest chances of achieving the goals of the study.
Research Methods
In this paper, both the qualitative and quantitative methods will be applied to assess the roles and the changes that bloggers in the UAE are creating in the luxury brands in terms of uptake of marketing information. The questionnaires, in this case, will comprise of both close and open-ended questions in order to meet the goals of both methods.
This study will focus more on the qualitative methods to reveal the factors that have affected the uptake of marketing information of luxury brands using the blog in UAE. This will lead to the application of the inductive approach that is considered the most effective due the attention it awards outstanding themes in the collected data. The use of this approach, therefore, has higher chances of accomplishing the objectives of the research.
The data collection process for both primary and secondary sources will be conducted using the triangulation method, which will comprise of the application of mathematical and statistical criteria. This is the application of the deductive approach that determines the approval or disapproval of the hypothesis in the introduction section. This approach will, however, cause more limitations in hiding the key themes in a set of data.
Data Collection
In order to achieve the research objectives for this topic, two types of data will be collected. They include both the primary and secondary sources. The secondary sources of information shall be obtained from diverse academic libraries, credible websites among other databases like Google Scholar, ProQuest, BASE, renowned news websites, and Publishers. The secondary information is typically research conducted and documented by other scholar and would, therefore, be appropriate for the current topic. The data will then be assessed and filtered in relevance to the various objectives of the research topic. The primary data will be obtained from persons that are resourceful and who understand the UAE market. The relevant people will include marketers, bloggers and other persons that would be willing to provide information relevant to the study.
Population Sample and Sampling Technique
The population sample that will be used in this study will range for 30 to 50 people in order to ensure fairness and diversity. The researcher will reach to communities in the UAE region that will be readily willing to participate in the research. The qualitative method will be dominant in this study and therefore, the researcher will use a specific number of people that will help achieve the research objectives. In addition, the researcher will use the probability sampling technique that will ensure a fair chance of participation in the research for all the respondents.
The researcher will generate questions appropriate for the study and issue questionnaires to the identified participants. The researcher will provide both open and closed questions to ensure maximum output from the re...