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Pages:
10 pages/≈2750 words
Sources:
15 Sources
Level:
Harvard
Subject:
Business & Marketing
Type:
Dissertation
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 48.6
Topic:

How Young Female Entrepreneurs Use Instagram To Market Their Cosmetic Business (Dissertation Sample)

Instructions:

the task was to research how young women use instagram to market their business' and to find the connection between how Instagram has benefited these young entrepreneurs in branding and marketing their businesses on this social media platforms

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Content:

INSTAGRAM MARKETING RESEARCH
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Table of ContentsIntroduction........................................................................................................................3Literature Review...............................................................................................................4Research Question……………..........................................................................................6Research Objectives...........................................................................................................6Research Methodology.......................................................................................................7Research Approach..............................................................................................................8 Data Collection .................................................................................................................. 8Instrument.............................................................................................................................9 Sampling Method.................................................................................................................9Scopus study methods.........................................................................................................10Quality Issues......................................................................................................................10
Research ethics ……………………………………………………………………………11
Research philosophy ………………………………………………………………………12Data Analysis........................................................................................................................13Conclusion........................................................................................................................... 15References........................................................................................................................... 16
Young Women in Business Using Instagram
INTRODUCTION
Internet-based technologies and digital philosophy have developed to be an essential part of our day-to-day activities. This topic is at the topmost of the schedule for many investigators and policy creators. Social media offers a conventional of computer-mediated implements that permit people or businesses to generate, share, or interchange data, career benefits, concepts, and photographs/videos in computer-generated societies and networks (ALBARRAN, 2013). They present considerable and universal changes to relations between companies, establishments, groups, and personalities. Specifically, social media makes new techniques of interacting and doing business possible, centered on inventive notions such as distribution, association, and co-creation (HERMAN, BUTOW & WALKER, 2018). This research aims to underwrite to this developing subject matter through a literature assessment on females in business and Instagram to comprehend whether studies piloted so far have spoken deeply on these subjects: in what way and why are females’ entrepreneurs exhausting Instagram? Do they use it for advertising relations, interacting or private connections?
Nevertheless, this is a not a popular topic, with implications on organization and business that are still new. Therefore, it is essential to know how Instagram can enable, endorse, and maintain dealings for women in business, and if they are capable of taking complete advantage of them.
LITERATURE REVIEW
In “The social media industries”, the scholar reviews places in a proof that there is a deficiency of study on the use of Instagram by women in business in the United Kingdom. This different article may clarify the method adopted in studying effects related to the use of Instagram by women entrepreneurs, in addition to the main subjects developing from these evaluations. Instagram can create new openings for women entrepreneurs, and inspire the formation of new companies run by women, appreciations to their flexibility and their features.
The “Summary: How to Use Visuals, Videos and Social Media to Market Your Brand” article the authors examines how Women’s demotion, sidelining and lack of annexation have the positive effect of Instagram’s on women entrepreneurs’ acknowledgments to their agility and connectivity influence. This research contributes to the addition of style on entrepreneurship researchers and proposes a new viewpoint applied to issues of great implication. The main practical effect is to improve understanding in the area of femininity in the organization by reassessing communication and interacting activities using the Instagram. There is an increasing number of young women who venture into the corporate world using social media as their main marketing and sales platform. This segment incorporates a detailed analysis of the involvement of young females in business and the way they have decided to embrace social media and as a technique to boost their micro businesses. The notion of the network for females in business is the formation of an essential connection between family work, and the public that often agrees with the key reason to set up a business. This study underwrites to the addition of works on women in business studies, and offers a new viewpoint applied to a focus of high impact such as Instagram.
In the “Facebook advertising” article, the study was aimed at understanding whether social media is a more successful entrepreneurship for small business investments, especially those owned by women. It focused on the benefits a young entrepreneur reaps from using social media as opposed to traditional media. Social media is more profitable and economically feasible to small scale entrepreneurs compared to traditional media in terms of its capacity to reach a massive range of consumers. According to the study, social media avails small-scale businesses and entrepreneurs first hand and in time information which is cheaply available. This the least that could be said about traditional media such as television and newspapers which are very expensive and thus not favorable for small-scale and start-up businesses. Although Facebook is the mother of all, many small scale entrepreneurs prefer Instagram for conducting their businesses because they can connect to people they do not even now. The research literature evaluation puts in ratification that this is a fresh issue, which provides us the opportunity to pinpoint new developments and future guidelines for the study. The increasing number of women who have risen and decided to embark on entrepreneurship through social media has gone up tremendously over the years. This study focuses on bringing out the way the modern woman has embraced social media as her platform for both formal and informal business investments. Women are known to be empathic and thus are likely to study their customers well and relate their products and services to their customers, that is why women entrepreneurship through social media is such a thriving venture. The study cites out women such as Caroline Ceniza-Levine who saw her social media business grow by a whopping 600% in her first three years.
“Branded women in U.S. television: when people become corporations” examines women in business who use Instagram in their personal life and also as part of their business or decision-making roles. In their secluded life, they use Instagram to keep social contacts, to progress work-life stability and also to share individual thoughts. They also use Instagram to broaden their public network in the corporate; to promote corporation produce or brand; to incorporate clients or potential clients in product enhancement; to encourage employee teamwork and interaction. The studies focus on female entrepreneurs in micro businesses that require small capital investment and put emphasis on how women have strategically positioned themselves in the corporate world using Instagram as their driving tool. The study will focus on not only small scale businesses such as sole proprietorships but also large scale ones such as limited liability companies. It has also been realized as a way to keep of personal relations, which can be relevant for females in business that, in many circumstances, have to mix their private life household tasks with work responsibilities. In this research, the primary focus is to research on how young women in the United Kingdom have maximized the use of the many available forms of Social Media to enhance and market the companies and the businesses in which they work for. The other forms of those social media platforms that these young women use include Facebook and Twitter.
“Killer Facebook ads: master cutting-edge Facebook advertising techniques” also stresses on the fact that female entrepreneurship has not received the attention it deserves because even if most women venture in micro scale businesses they definitely play a role in economic growth. According to the study, women invest in businesses that require low startup capital and are most likely to, compared to their male counterparts, perform less impressively in terms of sales. Female entrepreneurship in the modern economy is mainly driven by technological developments which offer women the chance to provide products and services that are aimed at improving the q...
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