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Pages:
10 pages/≈2750 words
Sources:
15 Sources
Level:
Harvard
Subject:
Business & Marketing
Type:
Dissertation
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 48.6
Topic:

How Young Female Entrepreneurs Use Instagram To Market Their Cosmetic Business (Dissertation Sample)

Instructions:

the task was to research how young women use instagram to market their business' and to find the connection between how Instagram has benefited these young entrepreneurs in branding and marketing their businesses on this social media platforms

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Content:


INSTAGRAM MARKETING RESEARCH
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Table of ContentsIntroduction........................................................................................................................3Literature Review...............................................................................................................4Research Question……………..........................................................................................6Research Objectives...........................................................................................................6Research Methodology.......................................................................................................7Research Approach..............................................................................................................8 Data Collection .................................................................................................................. 8Instrument.............................................................................................................................9 Sampling Method.................................................................................................................9Scopus study methods.........................................................................................................10Quality Issues......................................................................................................................10
Research ethics ……………………………………………………………………………11
Research philosophy ………………………………………………………………………12Data Analysis........................................................................................................................13Conclusion........................................................................................................................... 15References........................................................................................................................... 16
Young Women in Business Using Instagram
INTRODUCTION
Internet-based technologies and digital philosophy have developed to be an essential part of our day-to-day activities. This topic is at the topmost of the schedule for many investigators and policy creators. Social media offers a conventional of computer-mediated implements that permit people or businesses to generate, share, or interchange data, career benefits, concepts, and photographs/videos in computer-generated societies and networks (ALBARRAN, 2013). They present considerable and universal changes to relations between companies, establishments, groups, and personalities. Specifically, social media makes new techniques of interacting and doing business possible, centered on inventive notions such as distribution, association, and co-creation (HERMAN, BUTOW & WALKER, 2018). This research aims to underwrite to this developing subject matter through a literature assessment on females in business and Instagram to comprehend whether studies piloted so far have spoken deeply on these subjects: in what way and why are females' entrepreneurs exhausting Instagram? Do they use it for advertising relations, interacting or private connections?
Nevertheless, this is a not a popular topic, with implications on organization and business that are still new. Therefore, it is essential to know how Instagram can enable, endorse, and maintain dealings for women in business, and if they are capable of taking complete advantage of them.
LITERATURE REVIEW
In “The social media industries”, the scholar reviews places in a proof that there is a deficiency of study on the use of Instagram by women in business in the United Kingdom. This different article may clarify the method adopted in studying effects related to the use of Instagram by women entrepreneurs, in addition to the main subjects developing from these evaluations. Instagram can create new openings for women entrepreneurs, and inspire the formation of new companies run by women, appreciations to their flexibility and their features.
The “Summary: How to Use Visuals, Videos and Social Media to Market Your Brand” article the authors examines how Women's demotion, sidelining and lack of annexation have the positive effect of Instagram's on women entrepreneurs' acknowledgments to their agility and connectivity influence. This research contributes to the addition of style on entrepreneurship researchers and proposes a new viewpoint applied to issues of great implication. The main practical effect is to improve understanding in the area of femininity in the organization by reassessing communication and interacting activities using the Instagram. There is an increasing number of young women who venture into the corporate world using social media as their main marketing and sales platform. This segment incorporates a detailed analysis of the involvement of young females in business and the way they have decided to embrace social media and as a technique to boost their micro businesses. The notion of the network for females in business is the formation of an essential connection between family work, and the public that often agrees with the key reason to set up a business. This study underwrites to the addition of works on women in business studies, and offers a new viewpoint applied to a focus of high impact such as Instagram.
In the “Facebook advertising” article, the study was aimed at understanding whether social media is a more successful entrepreneurship for small business investments, especially those owned by women. It focused on the benefits a young entrepreneur reaps from using social media as opposed to traditional media. Social media is more profitable and economically feasible to small scale entrepreneurs compared to traditional media in terms of its capacity to reach a massive range of consumers. According to the study, social media avails small-scale businesses and entrepreneurs first hand and in time information which is cheaply available. This the least that could be said about traditional media such as television and newspapers which are very expensive and thus not favorable for small-scale and start-up businesses. Although Facebook is the mother of all, many small scale entrepreneurs prefer Instagram for conducting t...

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