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Pages:
1 page/≈275 words
Sources:
8 Sources
Level:
MLA
Subject:
Management
Type:
Dissertation
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.68
Topic:

Evlauation And Anaysis Of The External And Internal Environment In Hospitality Industry (Dissertation Sample)

Instructions:

MLA WRITING FORMAT, 28 PAGES, 8 REFERENCES/CITATIONS, FOUR CHAPTERS WITH ABSTRACT, INTRODUCTION, BODY, CONCLUSION AS WELL AS REFERENCES

source..
Content:


Evaluation and Analysis of External and Internal Environment in the Hospitality Industry:
The Case Intercontinental Adelaide – Australia
[Insert Name]
[Insert Roll number#]
[Insert course]
Dissertation
IMI
[Insert University and Department]
May 2016
ABSTRACT
The purpose of this dissertation is to identify the External/Industry Environment Analysis and the Internal Organisational Analysis and how they impact on the operations within the hospitality industry.
This report made use of the available secondary data to determine the external and internal environmental factors influencing the organisations operation, the organisation structure and the impact on their reliance on technology to keep up with the changing business environment.
Internal environments were also assessed to determine how organisations operate through the review of literature on communication processes. An evaluation of the communication and reporting system of the Intercontinental Adelaide was also undertaken. These reviews were used to come up with suitable conclusions and recommendations at the end of the study or research.
This study relies in the importance of comprehending the impact of these factors in an organisation to properly analyse the external business environment, internals business environment, organisation structure and challenges of leading innovations. Identifying business opportunities and threats, weakness and strengths are useful in programming for the future new investment in the organisation and in particular the hospitality industry.
ACKNOWLEDGMENTS
I would like to take this opportunity to thank everyone who has contributed to help me leading to the successful completion of this dissertation. Special thanks to my dissertation supervisor Professor Australian University for his commitments and critical support through this study period. I would also like to thank my reputable lecturers and MBA program head Mr................................ for their invaluable assistance and guidance throughout the course.
My family cannot be left unappreciated for their support and understanding during his extremely busty months. They played an important role in helping research and finalise the study.
During this time, all the support provided by my friends, colleagues, professors and interviewees - solicited or otherwise - warrants great appreciation.
Lastly, I would like to thank my managers at The JW Marriott Indianapolis who supported and cooperated with me during my dissertation. Without their understanding this study would not have been successful.
Thank you!
TABLE OF CONTENTS
ABSTRACT..................................................................................................... ii
ACKNOWLEDGEMENTS............................................................................... iii
EXECUTIVE SUMMARY................................................................................vii
LIST OF FIGURES..........................................................................................vii
LIST OF TABLES...........................................................................................viii
CHAPTER ONE: INTRODUCTION AND BACKGOUND.................................1
Aim..................................................................................................................3
Objectives.......................................................................................................3
Background....................................................................................................4
CHAPTER TWO: EXTERNAL ENVIRONMENTAL ANALYSIS .......................6
Internal Analysis.............................................................................................6
Strategic Analysis Tools.................................................................................6
SWOT Analysis.............................................................................................9
PEST Analysis...............................................................................................11
Porters Five Forces.....................................................................................12
CHAPTER THREE: INTERNAL ORGANISATIONAL ANALYSIS.................20
Organisation Diagnosis.............................................................................14
Organisation Structure............................................................................23
Henry Mintzberg Theory ................................................24
The 7 S Framework............................................................26
Challenges to innovative technologies................................................18
CHAPTER FOUR: CONCLUSION.............................................................23
CHAPTER FIVE: REFERENCES.................................................................19
LIST OF FIGURES
LIST OF TABLES
Table 2.1 SWOT Analysis Diagram........................................................................7
Table 2.2 Porter's Five Forces Diagram...............................................................20
EXECUTIVE SUMMARYThis section provides the summary of this Report at a glance. It also provides how it is organised. The organisation of this Report is set in different chapters which are described below:
Chapter One: Introduction and background of the Report. This chapter introduced the Report. In defines the Report objectives, the aims of the study and the anticipated assessment tools as well as the writing scheme
Chapter Two: This is the main body of this Report. It addresses the External environmental in which the organisation is operating from. It described the available tools for strategic management. These tools include the SWOT Analysis, PEST Analysis, Porters Five Forces, Porters Four Corners Concept, Early Warning System and War-gaming. These factors are described to give the external operating dynamics
Chapter Three: This elaborates the internal working environment of the organisation, factors that influences it internal process. It described the organisation diagnosis, its structures (and the interpretation of the same). These are how organisations really react to external scenarios by restructuring the organising itself either as a proactive or reactive measures. Specifically, it will address the Reporting structure of Intercontinental Adelaide, by providing the general issues fa...

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