2020 Harley-Davidson Street 750 Motorbike Promotional Strategy (Essay Sample)

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Introduction
This study will focus on the analysis of the 2020 Harley-Davidson Street 750 product, which is one of the international organizations committed to providing quality products and services to its customers. Specifically, the research will discuss 2020 Harley-Davidson Street 750 built to conquer the urban streets' hot and heavy traffic. The product has a strong brand image in the motorcycle industry. One of the factors that make the brand image to become more valuable is the custom/chopper biker culture that has a strong relationship with the corporation. Despite these qualities, the product has not gained increased recognition in the market compared to its competitors. Thus, the primary reason for selecting this product is that its narrow product mix limits its ability to reach more market segments.