Accor Hotel Group' Advanced Management Accounting Report (Essay Sample)
the paper explores the role of a balanced score card in acor hotel. as defined, a balanced scorecard is an ultimate tool that an organization must implement. In acor Group hotel, balanced score card remains the only tool that integrates all metrics, which allows the company to improve all structures and drive towards its goals.
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Advanced Management Accounting Report: Accor Hotel Group
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Advanced Management Accounting Report: Accor Hotel Group
Organization and Current Situation
Figure SEQ Figure \* ARABIC 1: Accor Group Hotel website
Figure SEQ Figure \* ARABIC 1: Accor Group Hotel Group was founded in 1967 and had its headquarters in France. Like most multinationals, the company is publicly listed on the Euronext Paris Stock Exchange and the OTC market in the U.S.A. Operating as a multinational agency, the company owns, manages, and franchises hotels and vocational properties globally (Accor Group Hotel, 2022). As the leading hospitality industry in Europe and the 6th largest globally, the company manages about 5200 properties and approximately 10,000 foods and beverage venues in over 110 countries. AHG has one of the most diverse and fully integrated hospitality ecosystems that encompass more than 40 luxuries, premium, midscale, and economy branded hotels, entertainment and nightlife venues, private restaurants, restaurants, and bars, shared accommodation properties, co-working spaces, concierge services, among others (Accor Group Hotel, 2022). AGH's lifestyle hospitality is controlled by the Ennismore company with a global portfolio of the entrepreneurial brand. As of December 2021, AGH had about 260,000 employees globally and, so far, has about 68 million members benefiting from its loyalty program, which offers a wide range of services, rewards, and experiences.
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