Answers about Overbooking (Essay Sample)
It's a Q/A paper on Marketing
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Question one
Overbooking is defined as the practice many hotels whereby they concentrate on selling many tickets than the initial capacity. The consistency in booking can be defined as the selling the tickets to above capacity in repeated manner. In consistency overbooking, the hotel or any other business entity gains the reputation of overbooking. There are several shortcomings as well as merits for consistency overbooking. Firstly, the returns of overbooking are high. The hotel earns revenue through overbooking. However, this is a disadvantage where the hotel fails to manage the overbooking expertly. This means that the hotel’s reputation may be tarnished for making booking when it lacks capacity.
Question two
The overbooking for a sporting event is potentially dangerous since with many people than the capacity, there is a possibility of people being injured. In some cases it can lead to deaths.
Question three
The benefit of the advertising that is done by Google online is that it reaches many people at the same time. Further the cost of advertising online is considerably lower than the mainstream advertising. The website advertising is reliable since it can be accessed on by a person who accesses the website. The YouTube advertisement is more illustrative and many people will find it appealing. I would prefer the YouTube advertising since it is more illustrative than the website advertising (Jarbo
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