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Pages:
8 pages/≈2200 words
Sources:
7 Sources
Level:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 34.56
Topic:
Best Buy: The Effects of Macro and Micro-Environments (Essay Sample)
Instructions:
The paper GIVES overview the history of BEST BUY by analyzing its production. Furthermore, the paper discusses some appropriate actions that can redirect the business towards its goals and visions. Then, it examines the effects of macro and micro-environments. Finally, the paper offers suggestions on the strategic options, recommendations, and implementations.
source..Content:
Best Buy
Name of Student:
Name of Institution:
Best Buy
Executive Summary
Best Buy is among the largest consumer electronics retailers in the United States, covering up to 19% of its market. The company has 4,000 stores worldwide, including such countries as the USA, Canada, Mexico, Turkey, and China. It deals with the production of cellular phones, TV sets, computers, home appliances, cameras, office machines, and audio gadgets. Best Buy won the Company of the Year Award in 2004 for its major operations both internally and externally.
The company remained successful and was able to excel its competitors by formulating effective strategies. For instances, Best Buy neglected the low price policy and chose to use differentiation instead. It expanded the assortment of products and started providing services for the same range of goods. The strategy was implemented by terminating the compensation schemes for sales associates and introducing a model that focused on customer-centric operating in order to provide...
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