Article Review: Blackberry, Nokia, Samsung, and iPhone (Essay Sample)

Article Review
Name:
Institutional Affiliation:
Article Review
The smartphone market is dominated by remarkable brands such as Blackberry, Nokia, Samsung, and iPhone. Owning a smartphone from these top brands is not just impressive but also gives the user value for money. As Tim Cook contended, distribution of these global smartphone brands is critical to reaching up to new unexploited markets in India where Samsung dominates the largest market share over Apple.
After weighing smartphone products available in the market, I chose to purchase an Apple’s iPhone 5. Although its comparative price is much higher than other brands, iPhone 5 comes with more advantages. It comes with wide range of user- friendly application Apps with the well-designed intuitive user interface.
While iPhone command nearly 50% of smartphone market selling from US$480, it should design cheaper iPhone for customers who cannot afford premiums for Apple devices. High cost for Apple products has left Indian market being dominated by Samsung smartphones that go for as less as US$100. Most consumers now prefer affordable smartphones CITATION The162 \l 1033 (The Week Ltd, 2016).
Reinforced by major smartphone breakthroughs in music and telecommunications, Apple has the aptitude to expand its markets. The invention of iPod, iPad and iPhone certainly placed Apple products at a better position in the smartphone market. As noted in the article, market differentiation is an incredible feature Apple uses to disrupt existing markets. Provided Apple invents competitive, high-quality electronic devices; it is presumed that it will reign over other smartphone manufacturers.
Though Steve Jobs underestimated the power of market research, Samsung utilizes market research more profoundly through its 60,000 staffs in China, India, Great Britain and the US. Also, Samsung designers have in-depth fa...