Blockbusters: A Book Written by Professor Anita Elberse (Essay Sample)

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Blockbusters; is a book written by Professor Anita Elberse of Harvard school of business. The blockbuster strategy is a board formula that assumes investing in potential big winners account for a disproportionate share of returns. This notion now governs consumer markets, from restaurants and hotels to electronics. Her formula has hit the market now and almost applied in all types of businesses in almost all parts of the world. The strategy obviously increases the returns and has helped many people, from individuals to corporate. In the blockbuster strategy an account or rather the name of a celebrity is used to represent the brand or a picture put in a place the people can see the picture or even his or her music played loud so people will hear. Business is associated with this renowned person.
Some of the famous personalities are musicians, basketball players, football players, athlete and even actors. In this paper, we shall discuss how blockbuster strategy is used in the case of Jay-Z, Lady Gaga, LeBron James and Manchester United.
Jay-Z being one of the most famous Hip Hop music artists and Lady Gaga a pop music star, their names and portrait, lines of his songs will be for in places like clothes shop, photography studios and many other places to attract consumers who are their fans and those who love their music. Often this will be in areas where inhabitants love and like hip hop or pop music. Their music will also be played in hotels restaurants and even in clubs to attract his fans. This strategy will always benefit both musician and the person using it.
In another case, this music stars are used to in making of adverts of products, this way consumers will also be want to use that product if they are fans of Jay-Z or Lady Gaga. Companies will also invite them for their open days. In another case like campaigns, the campaigner will tag along the artist and play their music in towns and cities where these artists are loved.
LeBron James is basketball player who is successful and loved by many basketball fans; he is alleged to them. You will find his name written some designs of clothes. This is just to promote these clothes to his fans. His pictures may be found in some shops. He may make adverts of products just to show how appealing these products are to the consumers.
For Manchester United, which is a football club in the UK, the club’s logo and name will in many cases be written in clothes to promote them in the market. Also, big corporate company will sign a contract with the club to include their name in the clubs uniform so that the company’s name will be seen when the players are on the field playing. This will promote that company name and be certain that their products will find new market. An example is Chevrolet, which is a motor car brand when its name is on the club’s uniform, it is always seen...