Business and Entrepreneurship Business & Marketing Essay (Essay Sample)

Business and Entrepreneurship
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Introduction
Sustainability has been identified as a vital aspect of company. Almost more than 63% of executives in business enterprise argue that sustainability is an essential strategy which aids in the concept of competition. Also, another 23% of executives believe that sustainability is the key to the future of the company (Romero, Ruiz & Fernandez‐Feijoo, 2019). The paper analyses how to maintain the issue of sustainability in a company.
Discussion
Different authors argue on various factors which can improve the issue of sustainability within a company. The first tool to enhance the concept of sustainability is through the idea of resource allocation. Increasing business sustainability always accounts for the effect of time and money. Allocating adequate resources in each unit within a company helps in improving business sustainability. For instance, if a company has someone who is handling a particular activity, it is his or her mandate to ensure the event is completed within the stipulated time. This means saving time and increasing the production level based on the time assigned by the business. On another hand, the project managers within the organization need to report any information related to the company within the necessary time (Romero et al., 2019).