Business Level Strategies Business & Marketing Essay (Essay Sample)

Business Level Strategies
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Business Level Strategies
Business level cooperative strategies are strategies where a number of companies come together and work together to attain a common goal. From such an arrangement, the companies share resources as well as their expertise and capabilities which allows them to attain a competitive advantage. Cooperative strategies help the companies diversify, gain flexibility through diversification of operations, and become stronger when compared to their competitors.
Complementary Strategic Alliances
Complementary strategic alliances are very helpful in helping an organization attain a competitive advantage that is sustainable. This is because the approach helps the organization achieve success factors like resources. Strategic alliances are cooperative strategies which allow the companies to combine their resources so that they can create competitive advantages. They are essentially the main type of cooperative strategies. There has been ample research that suggests that strategic alliances can help boost the competitiveness of organizations. These alliances, whatever form they may take, help in creating and ensuring there is economic value addition, multidimensional-interfirm network as well as inter-organizational coordination of business activities (Mowery 2017).