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3 pages/≈825 words
Business & Marketing
English (U.S.)
MS Word
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Business models (Essay Sample)


The task involved examining the business models being used by the leading social media platforms. This sample provides the answer by examining the existing business models and identifying which are being used by the identified social media networks


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Business models
In this essay, the principal discussion centers on Current business models adopted by google, twiter and face book social platforms, and the sustainability of those models. Considering how these models may change in the future, and how they are adapting to mobile versus PC if applicable, it would be instrumental to examine them
Social platforms are evolving to be the new marketing turfs. Organizations are spending a fortune to advertise or equally carry countless surveys on their products through diverse social platforms but particularly with facebook, twitter and Google. To ascertain they have adequately gained and sustained these emerging dynamics, a number of social platforms have adopted dynamic business models to accommodate these unique business and organizational dispensations. The principal model utilized by these social platforms is etched on either immediacy or content sharing or more one to one interaction. This is considerably intended to ascertain more parties or organizations are involved as well as boosting the user experience.
Face book being one of the leading social platforms employs and exploits the older version of business model that is display ads, this model is typically hostile to the users and equally it cannot be effective in generating revenues. However, this model gives Face book a wider room which is essential in targeting more ads. Compared to face book, Google on the other hand came out with a keyword advertising model, the model has evolved to be highly profitable and equally remarkable since it offers a superior experience for advertisers and the other users. Nevertheless, the problem with this business model is that it has one persistent theme, advertisements works better when the users have a purchasing intent. With google, the platform is sustainable since it is widely used either for commercial or social activities. And this provides a wider difference between it and facebook, since Face book is more correlated to socializing more than on advertizing. It ought to be noted that Face book structure is quite different since it is highly tagged to the order internet business...
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