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2 pages/≈550 words
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Business & Marketing
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Business Non-Profit Planing (Essay Sample)


Academic level: College
Type: Business plan
Subject: Business Studies
Topic: Non Profit Planing
Style: Harvard
Number of pages: 2 pages/double spaced (550 words)
PowerPoint slides: 0
Number of source/references: 1
Extra features: -
Order instructions:
Business Plan Step 2
Start Assignment
This is step 2 of completing your Business Plan. It needs to be completed Week 3 and Week 4.
Please see the attached document to complete. These sections will be added to the final Business Plan Template at the end of the course. Each section of the Business Plan needs to be 2-3 paragraphs some maybe more.


Business Plan
MACROBUTTON NoMacro [Click here and type your business name]
MACROBUTTON NoMacro [Click here and type your address]
MACROBUTTON NoMacro [Click here and type your phone number]
MACROBUTTON NoMacro [Click here and type the date]
MACROBUTTON NoMacro [Click here and type the people on the management team]
This document is confidential.
Table of Contents
Table of Contents  2
Executive Summary  3
Vision/Mission Statement and Goals  4
A. Vision Statement  4
B. Goals and Objectives 4
C. Keys to Success PAGEREF 4
Company Summary PAGEREF 5
A. Company Background PAGEREF 5
B. Resources, Facilities and Equipment 5
C. Marketing Methods 5
D. Management and Organization 5
E. Ownership Structure  5
G. Internal Analysis  6
Products and/or Services  7
Market Assessment 8
A. External Analysis  8
B. Customers P 8
C. Strategic Alternatives 8
Strategic Implementation  9
Financial Plan 11
A. Financial Projections  11
B. Contingency Plan  11
Monitoring  11
Executive Summary
This section is a summary of the information from the pages that follow. Prepare it last, after the business plan has been written. It should not exceed two pages. Headings to use in the Executive Summary:
* Vision/Mission Statement
* Company Summary
* Products/Services
* Market Assessment
* Strategic Implementation
* Expected Outcomes
Vision/Mission Statement and Goals
A. Vision Statement
The vision/mission statements summarise where the business is headed. It describes what the business produces, who products are produced for, and its unique business characteristics. It will reflect the values of the management team and the type of business culture you are trying to create.
The business I want to start is a Chick-fil-A restaurant, although this will be after obtaining a license from the fast food restaurant chain. Although Chick-fil-A requires that every franchise operator pay personal attention to the brand’s core values and even helps with the startup costs associated with developing the store and jumpstarting the business, it is up to the business owner to capitalize on the franchise’s loyal customer base to generate revenue. The business’s vision will be to give an extraordinary restaurant experience to our customers through delicious meals and fast service. On the other hand, the business's mission is to create happy memories for our customers by serving Chick-fil-A-style chicken sandwiches that provide an authentic dining experience that is original to the area. The fast-food restaurant will provide a wide array of popular and delicious Chick-fil-A breakfast, lunch, and snack items such as the Chick-fil-A grilled chicken club sandwich, grilled nuggets, Chick-fil-A biscuit, spicy Chick-fil-A chick-n-strips biscuit, spicy deluxe sandwich, and spicy chicken sandwich, among others. Moreover, the restaurant will have a website where customers can access catering, pick-up, and delivery services to their homes or workplaces. The business will have a culture 

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