Business to Business Buyers (Essay Sample)

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Appropriate Marketing Balance for the Social Buyer and Traditional Buyers
Introduction
Marketing can take several forms with an intention to stay relevant to most consumers. Indeed, there exist two behavioral characteristics of Business to Business (B2B) buyers: social and conservative buyers. B2B marketers find it hard to convince potential customers about the uniqueness of their products and services. At some point, individuals distinguished features of B2B marketing from consumer markets. This paper aims to discuss how to prepare for B2B social buyers and determine the right marketing balance for both the conservative buyers and the social buyers.
Discussion
Without any doubt, one of the best ways to align with B2B social buyers includes the understanding of buyers’ diverse interests. Some of the factor that influence consumers’ interests comprise of the complexity and size of the purchase (Bernoske, 2013). Business operators should figure out the kind of questions customers ask themselves considering a particular product or service. Also, product dealers can predict the piece of information required by the buyers. In this case, inbound marketers such as HubSpot take full advantage of Facebook hence attending to the needs of its customers (Seraph Science, 2014).
Moreover, marketers should listen to product buyers. Listening helps in tailoring the message about the product. If the purchasers need assistance in defining the problem, the marketers should not rush to close. Therefore, the marketer should focus on the exact needs of the buyers rather than rushing to the quota (Bernoske, 2014). Furthermore, Neelan (2012) agrees that B2B search marketers can embrace opportunities associated with social SEO and come up with strategies for both short-term and long-term business developments. Therefore, best sales representatives listen to and observe their buyers resulting to the growth of their businesses.
Conclusion
To conclude, the technological advancements have shifted power from the seller side to the buyer ...