Case Study on Kroger Company Business & Marketing Essay (Essay Sample)

Living Study Case of Kroger
Name
Institution
Living Study Case of Kroger
Executive Summary
Kroger Company is a giant in the retail industry, having grown over the years to establish itself as a leader in the industry. The structures used by the company helps it to maintain and grow its customer base.
Findings
Kroger is a family based company which enjoys operating in an economy of scale, which has driven the retail business to venture in manufacturing, ensuring it enjoys good operations reaping decent revenue all year round.
Recommendations
Kroger Company can maintain and improve their market presence through aggressive online marketing, and push more of their manufactured products to be sold in other retail outlets since it will significantly enhance their revenue stream.
Historical Background and Present Context