Company overview Business & Marketing Essay Research (Essay Sample)
The purpose of this assignment is to research and review the annual report for a selected company.
Throughout the course you will be applying what you learn about the principles and practices of financial accounting by completing an ongoing project based upon a Fortune 500 company traded on the New York Stock Exchange (NYSE) or National Association of Securities Dealers Automated Quotations (NASDAQ).
Using the topic materials, select a Fortune 500 company as the focus for your project. The company you select must sell a product and carry inventory on its balance sheet.
Access a copy of the company's annual report, known as a Form 10-K. This information can typically be located on the company website under "Investor Relations," or on the SEC website EDGAR. Read through the Form 10-K to become familiar with the company.
Conduct additional research to locate a recent press release or article related to the company's current or future financial performance. Read the press release/article and be prepared to discuss it in your assignment deliverable.
For this assignment, provide a 750 words company overview that addresses the following information related to the company you have selected.
1. Describe the company, including business sector, product(s) sold, competitors, and the geographic area where business is conducted.
2. Discuss cyclicality associated with the company's product sales and any other information relevant to the particular business or its industry.
3. Discuss whether the company is using generally accepted accounting principles (GAAP) or International Financial Reporting Standards (IFRS) as its standard for financial reporting, and explain how you can tell which method is being employed based upon your review of the Form 10-K.
4. Summarize the information from the press release/article and explain why this information is significant for the company. Focus on current and future financial implications and how the company's financial performance might be influenced.
Uber Company Profile Overview
Student’s Name
Institutional Affiliation
Uber Company Profile Overview
Uber is an American Multinational transport company that offers taxi-tide hailing services in various nations. It provides services such as ride-sharing, food delivery, and micro-mobility systems. It is present in different countries on all continents, offering employment opportunities (Calo & Rosenblat, 2017). The application has about 110 million users, thereby empowering the company to make over 1 billion trips in 63 countries, garnering over 11.3 billion dollars in revenue and grow worldwide popularity due to its business model (Calo, & Rosenblat, 2017). The company has registered consistent growth, spreading to different countries and cities around the world. The company's shares are publicly traded as UBER in the NYSE. This paper shines a light on the structure and the company profile of Uber Technologies Inc.
Uber Technologies Inc. was founded in 2009 by Garret Camp and Travis Kalanick in San Francisco, California, in the United States. Its name was Ubercab, allowing riders to request a black luxury car for a ride at a price that was approximately 1.5 times higher than that of a cab. The country rebranded in 2011 to Uber, later introducing the Uber X in 2012 and allowing anyone with a non-luxury car to partner with it subject to a background and car check (Uber, 2020). Since then, it has grown tremendously to 783 metropolitan areas of 63 countries.
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