Comparative Matrix Market (Essay Sample)
Management of business performance refers to the methods used to track and report on a company's performance inside and beyond the company walls. Use current and historical data to make better decisions in the future and the past. There are four steps in the performance management cycle: planning, monitoring, reviewing, and rewarding. It is a simplified version of the whole performance management process (Frolick & Ariyachandra, 2006).
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COMPARATIVE MATRIX MARKET ANALYSIS
Client Name
Department Name
Date
Comparative Matrix
Atheltic Shoes
Swift Runner 2
Wase Inspire
Brooks GTS 21
Asies Meta Speed Sky
Saleman Speed Cross Hiking Shoes
Price
$175
$135
$130
$250
$130
Standalone Ability
Standalone
Standalone
Standalone
Standalone
Standalone
Comfort
Comfortable
Comfortable
Comfortable
Not Comfortable
Not Comfortableable
Stability
Excellent Stability
Stability
Excellent stability and secure fit
Neutral
Neutral
Weight
8.5 oz
10.9 oz
10.2oz
7oz
11.6oz
Breathability
High
Not breathable
Highly
Breathable
Not breathable
Cushioning
Balanced 2/3
Balanced 2/3
Plush 3/3
Firm 1/3
Firm 1/3
Overall rating
Good/85
Superb/91
Superb/92
Great/87
Superb/91
Ranking
#100-top 10%
#36 -top 4%
#15-top 4%
#86-top 8%
#25-top 3%
The Agility Max Runner 2 shoe was examined in a Comparative matrix market research because of its declining sales over the past year. Mizuno Wave Inspire and Endorphin Pro Saucony are two of our direct opponents, and Asics Meta Speed, Asics Meta Speed Matrix and Brooks Adrenaline are one of our indirect competitors.
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