Competitive Analysis of the Apple Company (Essay Sample)

A Competitive Analysis of the Apple Company
NAME
INSTRUCTOR
INSTITUTION
DATE
Background
Apple is a company dealing with electronics such as, software tablets, phone desktop computers, laptops and of late the watches. This means that they are in the software and electronics industry. This means that they have some formidable competition with the likes of Microsoft on the software end and Samsung on the electronics end. For this reason, it is not a wonder if they came up with the iglases product meant to improve the user interface. Simply speaking there are just glasses that can help you get a much closer and clearer view of the apple operating system. In fact, it has the feature of three-dimension format to sweeten the deal.
What makes Apple Different in the Market and the Need that Drive purchases
For a long time now apple has been able to hold the helm position of the market. This has however not come without formidable competition from other companies. Some of the critical aspects that make the company deferent are that: it ensures to offer quality in all its products. Consumers will value quality above everything else and they are willing to even spend more to purchase what they perceive as the most quality products. Apple does this by ensuring that it has an efficient and innovative management and employee team.
Apart from the quality, they ensure that they have a different product than that of the competition. An example is the operating system used only by them. This is unlike the competition who shares an operating system. This also means that they are able to develop unique applications that can only be accessed by individuals using their gadgets.
For any organization to survive through time then it must be able to change with the change in the market.
Apple has been keen on the needs of the market and has been able to change with time hence their success over the long period they have been in the market. A good example is the high demand for phablets in the market that were being mass produced by the competition this lead them to the production of the iphone 6 which meets and exceeds the expectations of its customers.
Through time, the company has been able to establish loyalty in the market. Some consumers can only have an apple gadget with them at any time and are not interested with what the competition has to offer. This is a very important factor to consider and the organization is challenged not to let its loyal consumers down.
Apple can proudly say that they are doing something that the competition needs to follow or even copy if the worst comes to the worst. This is their dedication to social responsibility and that is mainly so in their contribution towards a healthier environment. The organization as of today is recycling 90% the amount of weight it uses in the production of its final products. This ideally is making you an environment activist just by the purchase of an apple gadget, which sound very exciting. In addition, 70% of their buildings energy all over the world is renewable energy.
All this factors named above are significant and in a way lead to the organization being different and ultimately leading to consumers purchasing their products. However, I believe that it has come to a point that individuals are buying new gadgets not because they need them but for the sole reason that the organization has made it look like they cannot live without this new gadget. This makes the marketing team of this organization quite impressive.
Competition Analysis using Porters Five Forces Model
This model encompasses five main factors including; competition in the industry, threat of substitution, buyer power, supplier power, threat of new entries and entry barriers. This model is mainly used in a particular section of the market to ...