Corporate Entrepreneurship (Essay Sample)

Corporate Entrepreneurship Student’s name Institutional Affiliation Course Professor’s name Date Discuss whether the term "corporate entrepreneurship" is an oxymoron. Can corporations—especially large ones—be innovative? Support your answer with examples. No, the term "corporate entrepreneurship" is not an oxymoron. Big corporations are capable of innovation through the use of corporate entrepreneurship. Corporate entrepreneurship involves encouraging employees to explore new ideas and concepts and developing new business opportunities. Large corporations have the resources to allocate toward innovation and can create a risk-taking culture to drive growth. Large corporations successfully used corporate entrepreneurship, including Apple, Amazon, and Microsoft. Use the Internet to find an example of two corporate innovations—one brought about through autonomous strategic behavior and one developed through induced strategic behavior. Which innovation seems to hold the most promise for commercial success, and why? An instance of autonomous strategic behavior is when Amazon developed Amazon Prime. This subscription service offers clienteles with free two-day delivery and obtain to streaming services like Amazon Video and Amazon Music (Swannell, 2020). On the other hand, an example of induced strategic behavior is when Microsoft acquired LinkedIn in 2016 to expand its business network and enhance its services (Microsoft to acquire LinkedIn, 2016). The innovation that holds the most promise for commercial success is Amazon Prime. Amazon Prime has been highly successful and has enabled Amazon to increase its customer base, as ...