Costco Ethnographic. Business and Marketing Essay. (Essay Sample)
Task was to state the benefits of ethnography to costco. This is a method that assisted in marketing the company products to a group of people after studying the population for sometime.source..
COSTCO ETHNOGRAPHIC STUDYStudent Name:Course Name:Department Name:Institution Name: Instructor Name:5-7-2020“Running Head” Costco Ethnographic Study
According to Kanjanapradit, Benos & Angelidis Costco Wholesale is the second largest retailer in the country and its success originates from its strategy focusing on being thrifty, investing on its workers, being unique through good morals and being economical. This organization has made ethnography easier since it uses various devices that enable it to observe the activities taking place in the business.
How has ethnography contributed to the success of Costco?
Ethnography has majorly lead sustainability of the business; Costco has remained a profitable business over time. Ethnography has led to the development of sustainability principles and responsibilities within the business. The principles include; for Costco to thrive the world needs to thrive, and that they are committed to doing their part to help, that they focus on issues related to their business and where they can contribute to real, results-driven positive impact, and that they do not have all the answers, that they are learning as they go and seek continuous improvement. The Costco sustainability responsibilities include: taking care of their employees, supporting the communities where their members live and work, to operate efficiently and in an environmentally responsible manner, and to strategically source their merchandise in a sustainable manner.
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