Culture and Consumerism in China Business & Marketing Essay (Essay Sample)

Consumerism in China
Name
Course
Institution Affiliation
Table of Contents
1 Introduction………………………………………………………………………… 3
2 Literature Review
1 Introduction…………………………………………………………………….. 4
2 Impact of Culture………………………………………………………………. 5
3 Impact of Luxury Marketing Strategies…………………………………………8
4 Luxury Marketing Adaptation Strategy…………………………………………12
2.3.1Consumer Behavior of China in Purchasing Luxury………………. 14
3 Qualitative Research Methods………………………………………………………16
5 One on One Interviews………………………………………………………….18
4 Literature Gaps……………………………………………………………………...19
5 Conclusion…………………………………………………………………………..20
6 References …………………………………………………………………………..22
1 Introduction
The phrase culture is simply the communal values, norms, social instructions, intellectual achievements and arts of a society (Eliot, 2010). The cultural study is a challenging subject as its principal focus used to be on the large component of societal behaviour. Through these cultural differences from other cultures are also differentiated. The cultural factors in a country exert a beneficial and profound influence on the behaviour of its citizens, for instance, there are several cultural differences between China and the United States of America (Earley, 1989, p.567). A particular society establishes the values that influence consumer's behaviours. The cultural impacts on consumer behaviour can never be comprehended as it is invisible and automatic in rapports of corporal evidence.
Consumer behaviour is the analysis of how personal customers, organizations hand-pick, purchase, use and position ideas, goods and services to satisfy their desires and wishes. However, it disturbs the procedure of utilizing the products of consumers from the local society and culture. Furthermore, the adaptation of numerous marketing strategies can also have an impact on consumer behaviour (Solomon, 2014). Marketing strategies influence factors that are responsible for the satisfaction of the consumers to upsurge the sales volume. This piece of the paper aims at discussing the cultural values and their impact on Chinese consumer's behaviour. It will also discuss the emerging market’s cultural aspects. This study resolves to understand the implications of the adapted marketing strategies on Chinese consumers.
2 Literature Review
1 Introduction
The impact of Chinese culture on consumer's behaviour is in this section. Chinese culture is believed to be one of the world's oldest civilizations. China being the most quickly growing market places in the world its lifestyle seems to be having a significant impact on the consumer’s behaviour. According to Luna & Gupta, it is eminent that culture shakes consumer behaviour, which strengthens the materialization of culture (Luna, 2001, p.47). With luxury ingestion reducing in 2016 to its bottommost level as from 2009, much concentration drives to the world’s luxury outlay that is Chinese consumers. According to Bu, my recent research focuses on comprehending the essential outlooks and behaviours of Chinese extravagance consumers.