Understanding Marketing and Customer Relationships (Essay Sample)
Provide a definition of marketing from the American Marketing Association. Define the customer value proposition. Discuss the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer.
Use your workplace, a company you would like to work for, or an entrepreneurial vision and apply the concepts of the customer value proposition and relationship marketing to their operations. Introduce who the company, or business idea is and what they do. Provide examples demonstrating how the company uses these concepts successfully. Are there any ways they can improve in these areas? How?
Define what a "personal brand" is. Determine how your own personal brand links to the organization's customer value proposition. Discuss ways you can integrate a customer value proposition and use relationship marketing to position yourself the best. Please share examples to illustrate your thoughts and reasoning.
Cite a minimum of 4 peer-reviewed sources with at least one coming from the textbook, the Week 1 video, or the University Library.
Format your paper consistent with APA guidelines.
Organizational Objective and Total Compensation
Student name
Course/Number
Date
Faculty Name
Organizational Objective and Total Compensation
It is advisable for any organization to formulate a total compensation plan for its employees. This means deriving a plan that is inclusive of all salaries and benefits such as health care, retirement benefits, a conducive working employment as well as flexibility in the working schedules. Additionally, it should include the way in which the plan is to be paid to the employees. Compensation plans are aimed at ensuring the organization maintains high quality services through protection of employees (Berger and Berger, 2015).
Laws and regulations influencing total compensation
Being a federal contractor of a Biotech industry with 200 employees, understanding the laws and regulations that influence total compensation. For instance, The Fair Labor Standard Act which stipulates the standards in which wages and overtime payment should be administered. The federal contractor is required to cover all the payments in terms of salaries and compensation for overtime of the employees.
Other Topics:
- Markets and the Economics of Public Sector. Business & Marketing EssayDescription: The notion of how allocation of resources impact the economy is vital in public sector economics. In addition to this, the knowledge about the relationship that exists between the supplier surplus and the demand is pivotal in determining how market efficiency is attained....4 pages/≈1100 words| 5 Sources | APA | Business & Marketing | Essay |
- Groupthink in Risk Management. Business & Marketing EssayDescription: Groupthink is a term that was coined by the psychologist Irving Janis. Irving Janis argued that groupthink mostly result to faulty decision making under the influence of group pressures that leads of mental efficiency deterioration, lowered reality testing and moral judgment. ...2 pages/≈550 words| 5 Sources | APA | Business & Marketing | Essay |
- Strategic Management in the Ecommerce Sector in ChinaDescription: China, which is officially The People’s Republic of China is a country found within East Asia with a population of round 1.4 billion people. It ranks first in the world in terms of population while by total area; China is the third largest territory in the world(Fairbank & Goldman, 2018)....4 pages/≈1100 words| 8 Sources | APA | Business & Marketing | Essay |
