Dell Mnagement (Essay Sample)

Dell computers
Author’s Name:
Institutional Affiliation:
Introduction:
Computer companies play a great role in the marketing business of today’s modern time where technology is at its hype. Technology is the key to our daily life and work. We cannot think of a single day without computer, T.V or mobile. The competitions among the different companies in technology are certainly quite high and people are always in search for the best one to work with. Thus computer and technology are certainly, one of the most wanted and profitable fields of business in today’s globalized world.
Michael Dell at the age of 19 had founded the company that in today’s generation is the worldwide famous brand of computers known as "Dell”. Dell has been working for more than 28 years, since 1984 serving the people with the right technology to help people fulfill their dreams. Dell’s mission statement says that it wants to be the most successful computer company in the world which can provide the best customer experience in the market CITATION Mis13 \l 1033 (Mission Statement of Dell, 2013). Dell is a company that had started its business with just $1000 in 1984, has a current profit of $ 3.49 billion (2012) and is a challenging competitor of the companies like Hewlett-Packard Company, Lenovo Group Limited, Sony Corporation, Apple Inc., etc. Companies like Apple Inc., works for consumer electronics and computer while aims to be the most innovative company of the world CITATION SWO13 \l 1033 (SWOT analysis of Apple, 2013). Apple Inc. has even succeeded in making the most innovative electronic products or devices and proved to be the number one company. On the other hand, Dell is The Company whose Management of Technology and Innovation goals are related to achieve the highest quality with competitive pricing while providing people with leading technology and flexible customization capability. It also aims to provide the best support and services to its customers to help them achieve their dreams with ease and comfort CITATION Mis13 \l 1033 (Mission Statement of Dell, 2013). Dell’s Management of Technology and Innovation goals also include working for a better environment and society.
Strategy:
Business strategy is the key for any business to grow and develop. Dell is an MNC that’s listed among the top 500 companies of the US. A company must follow the right strategy plans to achieve success in the competitive world of marketing. Dell has also followed its strategic plans righteously to achieve the popularity and success which made this brand as one of the fastest growing companies in US history. Its strategy plans do not only include the needs of achievement, but the company also believes that its sole achievement depends on the need and desires of the people. Dell even uses the slogan "Purely You" for its brand, to make people realize that it is based on the desires of people. Here I will discuss the strategic plans of this company which include the basic elements like financial results, customers, human resources, and sustainability. Dell provides the people with verities of products for different types of needs of different people, which also vary from place to place and work to work. Dell provides people with laptops, PCs, Ultra-books, printers, monitors, tablets, networking equipment, Data protection services, learning management system, Intelligence security services, etc. Dell is a known brand among the consumers of the business sector, public sector and many other enterprises. It focuses customers from all over the world and works to provide with the needs of all kinds of people, including the people from educational institutions to different businesses as well as also for the people of medical fields and science as well as for government agencies and thus provide with the office equipments and home equipments as per the needs.
Financial results:
Dell seems to follow the strategy of providing with competitive prices with the highest quality. It mentions in its mission itself that it aims for the needs of the customers and also believes in keeping the price as per the comfort of the people. Its pricing strategy follows just in time production and direct distribution strategy CITATION Del99 \l 1033 (Dell Computer Corporation, 1999). The strategy depends a totally on the needs of the customer. In 2012 Dell had revenue of $ 63.07 billion while earned a profit of $ 3.49 billion CITATION Mis13 \l 1033 (Mission Statement of Dell, 2013). 2012 was finished with $18.2 billion in cash and investments while Michael Dell promises to keep its commitment towards the planet, people and community and work accordingly CITATION Mic \l 1033 (Dell). While in 2014 Dell is working on revenue of $14.5 billion (Dell Reports Fiscal Year 2014 Second Quarter Financial Results, 2013).
The Critical Success Factor here is its affordable prices set for the convenience of customers. It is certain people are attracted to low price and high quality and that what forms the right rationale. It certainly gives the idea that right price and right quality will always attract more people and is more affordable for people, globally. This key performance indicator here is to set the right prices which can make the products available to a wide range of people.
Customers:
Dell believes in providing with the right customer services to provide its customers with ease and comfort. It follows the strategy to provide its customers with quick delivery as well as to help whenever the customer wants. Dell is readily available online for helping its customers every minute. As a result this strategy makes Dell famous among its consumers and makes the customers happy which keeps Dell in the good list. Dell’s products are customer inspired. Further Dell Solution Centers are especially created to maintain the good relationship with customers.
The critical success factor here is the providing of 24*7 services and support to customers which impress the customers and make it easier for them to use the products. Providing customers with needed help and service is certainly the best way to gain their trust and interest. Dell’s direct relation with its customers is responsible for the success of Dell which works according to the diversity and needs of people.
Human resources:
Strategic plans related to human resources of Dell include the understanding of diversity of needs of people and employees. Dell follows the strategy of youth learning and works with non -profit organizations for opening the way for younger generation to learn and build a base for a better future. It follows to work for children’s cancer care and provides with technology to work for disaster relief. Dell through its technology also provides the platform for women to have the power to do more.
The critical success factor here is to understand the need of people worldwide which makes Dell a globally known and famous brand. The right rationale here is to understand the diversity and need of people that differs from place to place and culture to culture. It does not only mean to only earn profits but also working for the people make the world a better place to live. The key performance indicator here is the way Dell encourages people and society to move further which not only helps Dell to work on new technology innovations but also makes the society a better one.
Sustainability:
Dell works for the environment which includes green packaging and recycling programs. It cares about the society and keeps in mind the environmental strategic plans and services. Dell believes in using safe materials for building the products which must meet the standards of the Eco friendly labels of ENERGY STAR, 80 PLUS and EPEAT CITATION Des \l 1033 (Design for environment).The company believes that it must invent products which should be environmental friendly and solve the problem of climate change and not create a disaster. Thus, it believes in using optimized energy and provide with products which are of a better utilization and do not produce disastrous waste.
Using eco-friendly products is the success factor here which helps Dell to be in a good list of companies for the betterment of environment. Again, Dell’s work to have a better environment is not only the key performance indicator but is also the right measure for gaining the trust of people and society.
Information Technology plans and strategy
Dell invests on its strategy to be the award winning enterprise that has ranked to be No.1 among the PC monitor shipments in six years CITATION Mak \l 1033 (Making history again). Dell has its own DELL word mark and the logo mark which is registered and cannot be copied. This MNC is very much committed to serve the people with new technology, which is based on the needs of people. Dell is a private company which that is very much careful about its investment and takes care of the fact that it invests on right services related to maintenances and licenses.
Mergers and acquisitions:
The acquisition of Stasoft, Inc. has provided Dell with data visualization capabilities, data mining and statistical analyzing which further have helped Dell to have better management of information related to business, products and customers CITATION Del \l 1033 (Dell acquires StatSoft, Inc.). This has helped Dell for a better focused and accurate strategic planning. Further, the acquisition of Enstratius has helped Dell to achieve cloud-infrastructure management that has proven to be a great boost for IT services and better management of security, intelligence and customers CITATION Del1 \l 1033 (Dell acquires Enstratius). Further acquisition of AppAssure, Quest softwares, Gale Technologies, Compellent Technologies, Wyse Technologies, Cr...