Research Different Types Of Marketing Research Methods (Essay Sample)

Marketing Research
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Marketing Research
Research is the basis of understanding a subject thoroughly and also investigating into new topics in a subject. Marketing is no different in that respect, and there are several methods through which people can conduct research. One of the important aspects of conducting a marketing research is to define the methodology and frame the research question or hypothesis. It can be classified into several forms such as exploratory research, causal research, and descriptive research, which will be described below.
Exploratory research is a high level question that is framed to understand the subject, so that it can be extended to gain further insight about the topic. The result of exploratory research can be the topic of further research. Causal research is a more structured form of research, which consists of framing the research hypothesis. It helps to establish the cause and effect relationship among the different variables in a research. Descriptive research is a partially defined research question and consists of an attempt to understand the participants of a research initiative in a more clear and concise manner. All these research techniques take the help of decision support systems (DSS). Decision support system is a set of computer programs which can statistically analyze a set of data and come out with accurate results (Dutta, 1994). DSS helps managers in several ways starting from forecasting to calculation of prospective client base for a new product. Therefore, it can be said that DSS...