Discussion on Apple as a Successful Company (Essay Sample)

Apple Case
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 1. Is Apple a successful company?
Apple is a technology-based company focused on designing and manufacturing personal computers, tablets, Mac, IPad, and iPhones. The iPhone is Apple's most popular product, selling due to the stature, quality, and uniqueness it has been designed and manufactured by. Steve Jobs and Steve Wozniak co-founded Apple Inc. on April 1, 1976, when the two college dropouts combined their same computer interests to come out with what would later become a mobile best seller company in the world. Apple is among the few world biggest companies that have never faced or experienced a decline neither from the customer’s base nor from the company itself. It is a place upcoming entrepreneurs in the technology field benchmark to insure the stability of their ventures.
A considerable growth rate has been witnessed within the company each year, breaking a record with a nearly tripled revenue in the year 2021 to 18.3 billion .In 2022 Apple company is still thriving and not showing signs of slowing down any time soon. Apple's main competitors include IBM, Amazon, and Google, all with excellent performance in the market, but Apple is coming on top in terms of ratings, customer trust, and market value. This doesn't mean that the other companies don't trascend Apple in other niches of the technology domain. It's only that the cumulative analysis gives Apple the lead. It is very difficult to meet a Apple product's user complaining about the product unless it is a discussion about the price which is relatively high based on the quality of products they produce.(Yang, S. H., Nam, C., & Kim, S. 2018)
Google, the fierce Apple company competitor, could not vanquish Apple in the market because Apple has been in the market before. Apple market strategy was to utilize and perfect on IBM's strategy of appearance, form, and how easy it to use is the device. Google came with an emphasis on the area of function as their primary area of focus. No wonder most Google products are able to perform a number of varied tasks than Apple’s products. However, it seems like the Google strategy in not enough to overreach what Apple has achieved.
IBM founded 65 years before Apple now lags in the revenue generated. IBM concentrates on systems for corporates while Apple is more focused on service delivery to its consumers and how it can be eased, a likely a factor contributing to its ever rapid growth.
Amazon's stock rose spontaneously, especially during the covid-19 period, due to increased online shopping, a service it has bolstered in. The pandemic period has also seen a rise in Amazon's shares by far compared to Apple. Although Apple has an outstanding stock market than Amazon, the latter is rapidly growing, and a person investing in Amazon stocks will definitely reap more soon(Yang, S. H., Nam, C., & Kim, S. 2018).
2. What are the main sources of its success?
Since August 2, 2028, when Apple became the first company in the US to be valued at $1 trillion, it has consistently been growing each year, which has triggered many to inquire into its success strategies. Among the critical facets contributing to this success are the value chain, resources, and uniqueness in the marketplace. This does not mean that no other factors are contributing to the success of Apple but highlighting the core areas that make it stand out on its own as a brand and company that has been in the market for quite an extended period.(Cegarra-Navarro, J. G 2019)
Apple has invested in a comprehensive analysi