Dubai Aluminum Company (DUBAL) Competitive Advantage (Essay Sample)

Dubai Aluminum Company (DUBAL) Competitive Advantage
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Dubai Aluminum Company (DUBAL) Competitive Advantage
Efficiency
Efficiency is the comparison of the output with the likely or expected output while utilizing similar consumption rates of resources such as labor, time, and finances. DUBAL have the most promising efficiency production capacity. One of the efficacy approaches of DUBAL is the expenditure of reduction cell technologies (DX technology, DX + technology, DX+ ultra-technology and DX18+ technology) in the production (Zarouni, Aswad, Ahili, Bastami & Sayed, 2012). The technology has an efficiency of 94.4%. The DX technology is one of the best-reducing technologies available to other companies hence giving the company a competitive advantage (Zarouni et al. 2012). The DUBAL Company also has a power plant which supplies the required energy for best performance and production. The power plant resulted in multiple initiatives and significant investments aimed at saving and maximizing the use of available fuel gas (EGA). The DUBAL Power Plant achieves high generating unit availability and reliability records (EGA). The DUBAL Company employs competent staffs who work best for the efficient production. The human resource department selects the superlative suited employees to ensure the best results in the operations of the company (EGA). Additionally, DUBAL Company holds lifelong learning with regular skills development and training programs (EGA). The training process aims at maintaining high performance within the firm. The company has the inspection team that ensures there is an efficient use of the raw materials (EGA). The team warrants the raw materials used are proportional to the aluminum produced. The unique cogeneration installation in the GTX project has boosted the power generation capacity of DUBAL (Zarouni et al. 2012). The company has also utilized renewable energy sources. DUBAL has a mini solar field for converting solar energy into electrical energy (EGA). The strategy is a competitive advantage against businesses that lack the technology.
Quality
Quality is definable as the measure of excellence and void of defects, deficiencies, and significant variations. Quality results from consistency and commitment to certain standards that lead into uniformity of merchandise in the purpose of fulfilling end user needs. As part of Emirates Global Aluminum (EGA), DUBAL is dedicated to the production of high-quality metals (EGA). The high-quality standards of the aluminum products produced give DUBAL a competitive advantage. In Dubai, the DUBAL Company is a leader in the quality movement. The quality production of DUBAL Company gets exemplified by the membership of Dubai Quality Group (EGA 2010). The group offers seminars, conferences, and workshops that help the DUBAL Company to perfect in quality production (EGA). The company visits similar smelting plants to benchmark the methods of production that facilitate towards quality production (Mobbs, 2000). The company has quality assurance team in the smelting firm to ensure that the products are of best quality (EGA). According to EGA, the quality assurance manager guarantees that the quality assurance team gets enough training. The training is continuous to enable the team to have a competitive advantage. The company undertakes research about the quality of the products they produce from the consumers directly (EGA). The research involves accessing the customers through social media and direct feedback platforms. The company relies on the information obtained from the users in improving the quality of the products (EGA). Furthermore, the users play a great role in the quality produced. They inspect the products they order to ensure the company process the expected quality (EGA). The quality of the products is checked for substandard traces through ultrasound technology hence ensuring the goods are of the best quality
Responsiveness to Customers
Customer responsiveness is the propensity of corporate to distinguish and respond to changing customer’s needs. Customer responsiveness is one of the most recommended competitive advantages to any enterprise. This competitive advantage aims at establishing the needs of the consumers and providing goods that are of high-quality standards to meet the needs. DUBAL has the insight of the customer responsiveness and strives to establish a mutually beneficial long-term relationships with the consumers (EGA). DUBAL meets the customers’ expectations through consistent delivery of highest quality products and customer oriented services (EGA). These customer oriented services include customized products. The company adores the preferences of the consumers and produce products tailored to meet customer’s specification (EGA). This service ensures the reliability of the company’s services to the customers. The DUBAL company offers technical support to the client (EGA). The support aims at assessing customer’s individual requirements as well as developing tailor-made service solutions to the users (EGA). DUBAL also provides client consultations to clarify and enlighten the consumers on the products they deal with as well as clarification (EGA). DUBAL has a customer portal that enables customers to track their orders online, as well as a comeback to customer’s grievances within 24 hours (EGA). The company has designated sales managers who offer support to consumers at ground level (EGA). The DUBAL Company also provides aluminum prices and avails documents and market reports to customers for download (EGA). The DUBAL company ensures that the products are handled and shipped by consumer’s needs. DUBAL also has technical maven assistance on molding and plant start-ups provided by veteran metallurgist experts who travel to discrete markets to deliver nominal seminars (EGA). DUBAL has technical experts who assess processes and offer endorsements for operative perfections. The customized services which DUBAL provides to its customers ensure it has a better competitive advantage than the rivals in the market.
Innovation
Innovation is the process by which ideas or inventions gets translated into a good or service that creates value. Additionally, novelty entails intentional application of imagination and application of information in obtaining value from the available resources. Innovation is one of the key competitive advantages a business strives to achieve (Mobbs, 2000). The invention allows the company to produce products of great worth which are customized to meet the needs of the dynamic market. The company must keep pace with the changing technology to ensure it remains competitive in the market. DUBAL company has commendably incorporated innovation into its operations to realize the value of its products (Kvande & Dabrol, 2014). The company novelties are evident in its ability to produce three forms of aluminum products which are foundry alloy, Billet, and high purity aluminum (Kvande & Dabrol, 2014). DUBAL has incorporated DX technology which is different from similar smelting companies and hence ranking the best in production (Kvande & Dabrol, 2014). The company has the patents for the DX patents, Anode Tracking System, and GTX technologies (EGA). The innovations at DUBAL Company have enabled the company to produce the best quality products while minimizing on power expenses and environmental pollution (Kvande & Dabrol, 2014). The corporation capitalizes in a broad range of developing new technology that aids the success of the enterprise. The company has a team of technical experts who tirelessly work out the best methods of production (EGA). The company also extensively research on the best technologies which can get used in the smelting plant. The company aims at developing local talent and invests in skills development and training (Kvande & Dabrol, 2014). The company maintains the innovators by rewarding and retaining talent.
Reasons for Choosing the DUBAL Company
DUBAL’s Vision and Core Values
The DUBAL Company has the most incredible vision and core values which govern it. The group found the concepts and core values of the company compelling. The company aims at providing the global economy with the sustainable material of the highest quality while building a legacy of excellence in the world (EGA). Unlike other enterprises, the core values of DUBAL are to protect, provide and perform. The company cares for the safety of the environment and ensures rewarding career and development opportunities to all people (EGA). The company also aims at promoting a performance-based culture by empowering ownership, accountability, and team support.
Social Responsibility
The DUBAL Company has involved the society in its operations. According to EGA, the company ensures little environmental pollution. Additionally, the company has the Emiratization policy that aims at employing the Emirians in most positions (EGA). The strategy also targets educating the UAE citizens through scholarships and training centers. The Central DUBAL Training Centre and Bexhill Institute of Training & Further Education deliver management skills to the community before employment (EGA). Furthermore, the company has a residential complex accommodating more than 1500 people (EGA).
The Fame
The company is famous, and we decided to analyze it and unravel the success strategies it applies. The aluminum metal has a broad range of application and hence the popularity (EGA). The conventional products utilizing DUBAL products are shared among the students and hence the interest about the manufacturers. Some of these commodities include flash disks, hard drives, and motor vehicle parts (EGA). The company has won sev...