How theory X and Y is Applied in Heineken International Company (Essay Sample)

How theory X and theory Y are applied in Heineken International Company
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Introduction
One of the core values in Heineken International Company is respecting employees, environment as well as the society (Global Human Resources, 2012; Hagerty, 1991). For effective management of its employees, this company employs theory X and theory Y. Theory X tends to promote extrinsic incentives for the purposes of motivating employees, while theory Y tends to promote intrinsic rewards.
Application of theory X and Y
Heineken International Company is not in support of compulsory labor. Therefore, it uses its policy to compensate employees for good performance as well as self-responsibility. Rewards for good performance is in line with theory X that tends to promote extrinsic incentives. The company provides monetary rewards as an incentive. This motivates employees who are working hard as well as enticing employees who dislike work. Employees who dislike work, therefore, strive to work hard in order to be rewarded for good performance. Similarly, the company provides rewards to employees who have self-responsibility. These employees are rewarded with promotions (Bouwens & Sluyterman, 2015). Promotion is a form of intrinsic incentive because it enhances healthy competition among the employees. Besides, promotion comes with better packages, for example, respect, high salary, and privileges within the organization. Therefore, it encourages other employees to work hard and this benefits the organization. Rewarding of self-responsible employees is one way through which the company employs theory Y.
Besides, the company has incorporated personal development policy in its management strategy (Global Human Resources, 2012). Through this policy, the company supports self-responsible employees to pursue extra training courses through paying for their fees. This is another way through which the company employs theory Y.
Conclusion
It is evident that ...