IKEA Case Study. Handling of public relations. Business & Marketing (Essay Sample)

IKEA
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Introduction
The management of online reputation should be a top priority for any firms aspiring to scale greater heights in the economy. It is no doubt that technology has ushered change in the commerce regarding how people are able to get information regarding various products and services. It is typical of the modern day consumer to undertake an online search prior to purchasing a product. In most of the cases, it is likely that the nature of information that the consumers would encounter online would highly determine their purchasing decision. The rise in the use of the social media has made it possible for the consumers to source information regarding different products and companies. Notably, there are forums where consumers are able to generate reviews about their experiences with certain companies and individuals in the economy. It is no doubt that for any enterprise to compete favorably in the modern economy, it has to invest heavily in its online reputation.