Industry analysis and description of venture (Essay Sample)

Booster International Healthcare Limited

Name

Institutional Affiliation
Booster International Healthcare Limited

Industry Outlook and Trends

Healthcare industry is one of the major sectors playing a vital role in the lives of human beings. Over time, the industry has evolved to provide increased and diversified healthcare needs and safety. However, the trend has translated into a need for more healthcare services for different patients worldwide. According to Bashir, (2021), the global healthcare industry net worth was approximately $8.5 trillion by 2018. Bashir also noted that the US has the highest spending on healthcare. Industrial services have four significant aspects including technological, social, economic, and political factors. On a timely basis, the industry has improved its quality care services and safety. Bashir (2021) also notes that collective services are vital. In regard to this, in every American healthcare facility, patients demand all care services. Therefore, it is rational to have healthcare such as Booster International that s all medical needs ranging from condition diagnosis to treatment.

SWOT Analysis

Booster International Healthcare Limited offers several improved care services under one roof. Some of the organization's services include primary care, specialized clinics, low-cost care, mental care, and sexual care. Through the company’s services, clients enjoy different services and also acquire products at an affordable rate.

Additionally, the company has built its brand through print media (brochures and magazines), visual media (Television), and social media (Website and Facebook). Through the various platforms the company has created brand awareness. The strategies have also enhanced interaction with the clients.

Booster International also focuses on overcome adverse threats such the current advanced technology and high operational cost. Remarkably, the company plans to mitigate the two challenges through mergers and bank financing.

Competitors’ Analysis

The key Booster International competitors include Peterson Centre on Healthcare, Billy Care, Drive Patient Engagement, XHL Health, and Optrimentra. Even though the competitors also offer many healthcare solutions, customers will benefit from Booster International Healthcare.

Market Segmentation

Booster International’s target audience include everyone in the US, citizens, and non-citizens. The organization targets all social groups; infants, youths, adults, and elderly persons. Additionally, Booster International services are affordable hence servicing all socio-economic groups including low-income to high-income families.

Industry Forecast

The future trend of the health industry depends on two main factors, technology and exploration of diseases. Notably, there will an increased adoption of advance technology to solve the health needs in the industry. Therefore, healthcare providers offering collective services at affordable services will be the big winners.

Description of Booster International Venture

Services

Booster International will offerseveral services in the healthcare industry. The services will include primary care, specialized clinics, low-cost care, mental