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Pages:
1 page/≈275 words
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3 Sources
Level:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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Topic:

Integration of Family Dollar Acquisition (Essay Sample)

Instructions:

The integration of Family Dollar Acquisition fashioned the prevalent discount retailer in North America, with a total of 13,851 stores. The purpose of the merger was to provide extensive and more enthralling merchandise with increased value to its customers (DOLLAR TREE, 2014). The acquisition is also created to attract different customers whose income is low, while also strengthening and diversifying its footprint.

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Content:


Integration of Family Dollar Acquisition
Purpose
The integration of Family Dollar Acquisition fashioned the prevalent discount retailer in North America, with a total of 13,851 stores. The purpose of the merger was to provide extensive and more enthralling merchandise with increased value to its customers (DOLLAR TREE, 2014). The acquisition is also created to attract different customers whose income is low, while also strengthening and diversifying its footprint. 
Through the merger, the acquisition will promote best practices across the organizations and provide significant cost synergies among the customers (DOLLAR TREE, 2014). The acquisition as well will enhance growth potential with improved opportunities to increase store productivity and open other stores in different banners. 
Objectives:
·        Target a wide array of customers and demographics:  
The merger will create many stores in North America. The acquisition will target customers in a broad range of Middle America both in suburban areas and in low and lower middle-income customers in these locations. Through the merger, the customers will highly benefit as they can afford the products offered by these 

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