Is Email a Marketing Strategy or Tactic? (Essay Sample)

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Is Email a Marketing Strategy or Tactic?
Electronic mail, commonly known as email, has in the recent past offered a more personalized means of correspondence among people in different spheres in life. Ordinarily, user receives emails meaning that such communication had been directly sent to them. This can be translated to more significance being accorded to those receiving as contrasted to their counterparts who do not. In addition to the aforementioned receivers of mails tend to spend more time going through the emails than visiting other social networking sites and there are likelihoods of trust building between the sender and the receiver since the same is being done frequently. Safko (298) notes that majority of the individuals to open their emails from a maximum of sixteen advisers.
Factually, the number of social media users is by far greater than that on email users. More importantly, the greatest percentage of individuals visit their email daily but shift to social networking sites as well as keeping up with their followers and posts. It is also imperative noting that email is a favorite to the older internet users, with 60% on the daily online adults sending and receiving mails. This statistic therefore raises the flag that companied have to take into consideration the audience they are targeting (Jenkins 5). Furthermore, in the event that marketing is targeting the older cliental base, any company will be undeniably focusing on that group of individuals who are in possession of a greater amount of income as well as financial stability. Since this g...