ORGANIZATION CULTURE OF ISM BOEING COMPANY. Business & Marketing Essay (Essay Sample)

ISM Boeing company
Name
Institution
ISM Boeing Company
Introduction
Corporate culture refers to the beliefs, ideologies and policies in an organization. The organization culture influences the behavior of employees in the organization. The factors, which determine the organization culture of a business, include the nature of the business, relationship between the clients and business external parties, the management style in handling clients and the goals and objectives of the organization CITATION Nao11 \p 7 \l 1033 (Stanford, 2011, p. 7).
ISM Boeing Company provides high quality services to its customers. The company develops favorable pricing strategies as compared to its competitors. In addition, the company marketing team has effective promotional and distribution strategies. An efficient strategic marketing plan plays a crucial role in enhancing customer satisfaction. The organization is able to identify the customer needs, their demand and their level of income. This helps to enhance customer satisfaction. The company management has embraced the concept of total quality management in the delivery of its services.