Marketing Concept Success and its Relationship to Marketing Myopia (Essay Sample)

Marketing Concept and its relationship to Marketing Myopia
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Marketing Concept and its relationship to Marketing Myopia
The marketing concept refers to a revolutionary strategy that businesses use to develop products based on consumer needs and preferences and seek ways to satisfy the demands. The strategy emphasizes placing end-users at the pivot of product development decisions. Conversely, marketing myopia represents a short-sighted marketing approach where a firm focuses on its immediate needs and ignores the customer demands. This essay describes the marketing concept and summarizes its relationship with marketing myopia.
The marketing concept focuses entirely on the consumers, understands their needs, and delivers desired products more effectively than competitors. Firms utilize the components of the marketing concept, namely consumer orientation, integrated marketing, customer satisfaction, and good sales volume, to keep them free from marketing myopia (Plinke, 2015). Businesses must look at their operations from end users’ perspectives, combine all related departments, and use consumer satisfaction as