Marketing Proposal and Recommendations for General Motors (Essay Sample)
Marketing Proposal. The proposal contents that Different companies have leveraged in their marketing strategies. it narrows down to General Motors , which is one of the companies that have leveraged its products and service provision in the automotive industry since its year of founding. In 2021, it generated revenue of $ 127 billion, representing a 3.7 precedent increase in the year-on-year (Statista). The company has gradually increased its revenue from $149.18 billion in 2016 to $145.59 in 2017, $147.05 in 2018, and $ 137,24 in 2019. This represents a decrease in revenue.
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Marketing Proposal
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Marketing Proposal
Introduction: Company background
Different companies have leveraged their marketing strategies. General Motors is one of the companies that have leveraged its products and service provision in the automotive industry since its year of founding. In 2021, it generated revenue of $ 127 billion, representing a 3.7 precedent increase in the year-on-year (Statista). The company has gradually increased its revenue from $149.18 billion in 2016 to $145.59 in 2017, $147.05 in 2018, and $ 137,24 in 2019. This represents a decrease in revenue. Consequently, it will be essential to identify the reason behind this performance and then develop recommendations that would help improve its financial performance. This will be done through a mini-research to investigate its operations and how it is run.
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