Marketing Strategies for a Food Company (Essay Sample)

Assignment Title
An Assignment Submitted by
Name of Student
Name of Establishment
Class XXXX, Section XXXX, Spring 2015
Abstract
This paper presents a marketing plan for the online food company. The company will provide an opportunity to enjoy the delicious food prepared in accordance with the diet requirements, but also will provide new knowledge about the recipes and healthy eating for Yoga customers.
Strategic Focus and Plan
Mission Statement
The main idea of the project is the opening of a food company that specializes in the ‘Sattvic Diet’ that implies Yoga orientation. In addition, the company can promote the Yoga lifestyle as part of a healthy diet. In operation, the company will develop its own integrated audience with the culture of regular consumption of diet food. Creating a food company meet customer demand for vegetarian food, as the number of such institutions is quite low. The audience of food company are Yoga customers, raw foodists, supporters of a healthy lifestyle, ‘Sattvic Diet’, and a healthy diet. In addition, customers will be an important part of people trying to open new things.
Corporate Goals
The company will performs the delivery of food by a few specially equipped vehicles and two staff-forwarder. Sales planned to carry out through a specially created web site and by supplying advertising in local newspapers and distribute leaflets so the cost of the acquisition of material support is minimal. It is also planned to conclude agreements with retailers for the supply of autonomous growing vegetables (cucumbers, tomatoes, cabbage, greens, and so on).
The main target audience of the project implies a narrow group of consumers such as the supporters and followers of Yoga and vegetarianism. In addition, company can provides their services for fitness clubs and other sports and recreational facilities. For the successful implementation of the marketing plan company requires an Internet site with the price list of products and the possibility of ordering through the Internet. The company developed the SEO-block, which includes: selection of methods of promotion, selection of requests for promotion in search engines. Market opportunities allow to have revenue of about $ 10 000 per month.
Additional objectives of the project:
- promoting Yoga as part of a healthy lifestyle;
- the formation of a coherent culture as a trend;
meeting the demand for vegetarian cuisine (due to the small number of specialized catering facilities), providing audiences with quality products.
Core Competency and Sustainable Competitive Advantage
All products and dishes should be prepared without the use of the production of animal origin. Suppliers of products will be subject to careful selection for compliance with the company. Priority delivery of food will be given to small private farms. We also consider the option of
Evaluation and Control
To monitor the performance of the company must be designed multi-level procedure management accounting (a list of indicators that enable a manager to take rapid decisions)