Marketing Strategy Of Giant Food Business Assignment (Essay Sample)

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12 11 2017
Marketing strategy of Giant food
Giant food of Maryland LLC is a retail store for groceries that later improved into modest supermarkets. It operates in popular areas and it offers full services of pharmacies, dairy, fuel station, ice cream making, and beverage bottling. It provides delivery service for grocery and home shopping that is internet based. The steps the founders employed to open the groceries that have grown to supermarkets has rapidly expanded the industry. The success of this industry is not based on particular plans or goals but rather good marketing strategies.
Market strategy is a set of management decisions that identifies targeted customers and the value of proposed statements made to them. The flourishing economy and increasing population lead to improved marketing strategy. Giant food of Maryland LCC has come up with strategies that they will use to market their business and they are explained below (Winston, Weinstein 2016)
First, Giant Landover is fighting to market through advertisements, making slight changes in their supermarkets and giving extra attention to their services. Its ads are “Fresh Ideas, Great Values” and the Landover-based Hallmark tagline will appear in these ads and stores (Pressler, 1998).
Second, their employees will wear uniform i.e. khaki pants and polo shirts to easily identify the business and look organized. On the other hand, prices of basic items like milk and cereal will be lowered whereas there will be a start of a sampling program in which products that are featured are tasted by customers before they buy (Pressler, 1998).
Third, product varieties are expanded in the meat and deli departments and those of bakery will be baked all throughout the day instead of normally by 8 a.m. This marketing strategy will bring great values in Giant food, as food will be fresh and of variety (Pressler, 1998).
Lastly, programs will be formalized that will be used in monitoring the checkout lines at hours of shopping. The Giant will position its brand so that customers who go to shop have in mind of greater service and quality fresh ...