McDonald Dead Dad Advert (Essay Sample)

McDonald Dead Dad Advert
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McDonald Dead Dad Advert
McDonald's dead dad advert was a 2017 television commercial ad created by McDonald to promote its products in the UK market. The commercial ad featured a young bereaved boy who claimed value the McDonald's filet-O-fish sandwiches than his dead father. In the advert, the child is portrayed consuming the filet-o-fish, which he perceives as the best than his dead dad. Based on the advert's content, McDonald appeared to appreciate the death of fathers. The 90 seconds adverts received massive complaints from customers who argued that McDonald abused child bereavement. Social media users claimed that the company was abusing the rights of bereaved children in society. Critiques argued that the commercial advert compromised moral ethics, influencing the community's hostility between children and their dads. After constant attacks by consumers and child advocates, McDonald pulled down the advert. Following the removal of the dead dad advert, the management team issued a public apology to consumers.[Leah, Laura. McDonald's Apologises for 'Offensive' Television Advert. BBC news, (2017). https://www.bbc.com/news/uk-39921804]
McDonald's handled the business scandal was less effective since it neglected future goals and objectives. Apology and withdrawal of the commercial advert only offered a short-term solution to the company. In this case, this decision helped McDonald restore its good reputation in the market. To mitigate similar scandals in the future, the management team should have formed an evaluation committee. The ethics evaluation team would oversee the creation and publication of adverts. Advert evaluation and analysis are crucial in digital marketing since it prevents the circulation of content that compromise business ethics in the market. Through compelling c