Motorola Marketing Plan and Situation Analysis (Essay Sample)

Instructions
MARKETING PLAN: SITUATION ANALYSIS ASSIGNMENT INSTRUCTIONS
OVERVIEW
You must comprehensively address each topic (for this Section) and submit by the end of the assigned module: week. For this assignment, you will continue developing your marketing plan, focusing on the situational aspects of the plan. Current edition APA formatting is required.
INSTRUCTIONS
The following apply to all four marketing plan sections:
1. Weekly and earlier text readings will have covered many of the topics in this section. Outside research is encouraged, referenced accordingly. Comprehensively discuss each topic in this Section.
2. Submit this second section of your Marketing Plan (MP) attached as a MS Word file. This section must address the following topics:
MARKETING PLAN: SITUATION ANALYSIS ASSIGNMENT
4.1. SWOT Analysis
4.2. Industry Analysis
4.3. Competitor Analysis
4.4. Company Analysis
4.5. Customer Analysis
You are encouraged to organize the Marketing Plan into four (4) sections from the beginning so that the plan follows a logical sequence. The four (4) sections are shown below:
Marketing Plan Section Sequence
Section 1
MARKETING PLAN: COMPANY ANALYSIS ASSIGNMENT
1.0 Executive Summary
2.0 Company Description
3.0 Strategic Plan and Focus
3.1 Mission
3.2 Goals
3.3 Core Competency
3.4 Sustainable Competitive Advantage
Section 2
MARKETING PLAN: SITUATION ANALYSIS ASSIGNMENT
4.1. SWOT Analysis
4.2. Industry Analysis
4.3. Competitor Analysis
4.4. Company Analysis
4.5. Customer Analysis
Section 3
MARKETING PLAN: MARKETING STRATEGIES ASSIGNMENT
5.1. Marketing and Product Objectives
5.2. Target Markets
5.3. Points of Difference
5.4. Positioning
Section 4
MARKETING PLAN: FINAL PLAN ASSIGNMENT
6.1. Product Strategy
6.2. Price Strategy
6.3. Promotion Strategy
6.4. Place (Distribution) Strategy
7.0 Financial Data and Projections
7.1. Past Sales Revenues
Page 3 of 3
7.2. Five-Year Projections
References