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Pages:
10 pages/≈2750 words
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APA
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Business & Marketing
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Essay
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English (U.S.)
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Topic:

Analyzing the Implementation of Online Model in B&M Stores (Essay Sample)

Instructions:

i was required to analyze the implementation of an online business model at b&m stores. B&M stores are currently operating UNDER physical stores, a system that is faced with many challenges given the vast CHANGING consumer buying behavior fueled by TECHNOLOGICAL ADVANCEMENTS. this term paper analysed the WEAKNESSES and STRENGTHS of adopting a new model. this paper also aimed at recommending the best way to implement an online business model.

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Content:
              ANALYSING THE IMPLEMETANTION OF ONLINE MODEL IN B&M STORES            Student’s Name                                                                    Professor’s Name                                                            Course Name                                                                   Date                   Table of contents Introduction…………………….……………………………………………………………….4 1.0 PART ONE…………………………………………………………………………………..4 1.1 Important issues, problems solution for B&M stores in the retailing sector…………….4 1.2 Customer’s digital shopping experience.  …………………………………….……………5 1.3 Customer’s digital shopping experience and their value for online shopping…………….5 1.4 Innovative ways to serve customers…………………………………………………………6  1.5 Benefits that B&M stores will reap by going online……………………………………….7 1.6 Challenges that B&M stores may face by going online……………………………………7 1.7 Critical analysis of the model that B&M can approach moving forward………………..8 2.0 PART TWO 2.1 Critical analysis of various models that the organization can pursue………………….10 2.1.1 B&M stores “AS IS”……………………………………………………………………..10 2.1.2 B&M business model “TO BE”………………………………………………………….11             Rich definition……………………………………………………………………………11             Importance of the new model…………………………………………………………….11  3.0 PART THREE. 3.1 How managers can stir the new model to success………………………………………..12  Massive logistics……………………………………………………………………..12  Redefining the supply chain ........................................................................…...........13 Creating a direct conduct with clients………………………………………………..13 3.2 Resources required in implementing a hybrid B&M stores…………………………..14 Seeking a merchant account services………………………………………………….14   The shopping cart……………………………………………………………………..14 Secure Socket Layer (SSL)…………………………………………………………….14 3.3 Performance measurement……………………………………………………………….15 7.0 Conclusion…………………………………………………………………………………16  8.0 Appendix……………………………………………………………………………….…..17 8.0 References……………………..……………………………………………………………20                 Introduction. The UK retailing sector is transforming and for some time now the internet is significantly shaking the traditional retailing of having physical stores. Customers are now using digitalized platforms to compare various products, order and buy products using their smartphones and tablets. Consumers are now showing little tolerance to retailers who portray rigidity. Since 2006, 9.2% of retail stores have closed. This trend has been driven by consumers changing habits fueled by the growing digitalization of how people interact. Major stores such as   Radio Rentals, Lipton, Virgin Megastores and John Colliers have all been affected by major shifts in the retailing sector and now operates if at all as online sites (Bamfield, 2013).  This article will examine how B&M stores can implement a new business model in light to the recent developments in retailing sector. 1.0 PART ONE. 1.1 Important issues, problems solution for B&M stores in the retailing sector.  Well-known retailers such as Walmart in are channeling their investment to e-commerce in efforts to benefits from the new emerging market and stay afloat in the sector. B&M is finding it hard to match with the convenience brought about by online shopping. The harsh reality faces the organization that engaging e-commerce in the retailing sector not only guarantees the survival of the harsh business environment of the 21st century but also tend to flourish due to new markets that translate to profitability (Bamfield, 2013). B&M stores are faced with the challenge of competing with e-commerce sites are offering very low prices for their merchandise. The traditional retailing has remained fiercely competitive and organizations are engaging in various strategies to value for their money. Retailers that have shown resisted for towards change such as Morison are now moving online in a move to stay relevant in the retailing sector. Hence the need to incorporate a more viable business model. Online retailers such as Snapdeal and Amazon have been engaging into aggressive discounting models that have had severe impacts on the profitability of B&M stores. By adopting an online model B&M stores will ensure that customers shop conveniently. Consumers demand convenience and e...
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