An Organization: Its Mission and Strategic Intent (SM) (Essay Sample)

An Organization: Its Mission and Strategic Intent (SM)
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An Organization: Its Mission and Strategic Intent (SM)
Stakeholders play an integral part in the business growth, and are beneficiaries of its success. They have varied responsibilities and portray different levels of involvement in running the development. Primarily, the role of the stakeholders rests on providing initial start-up capital or for growth and expansion. In regard to private establishments, stakeholders set the establishment’s strategic direction. In addition, they can also advise the development’s management. On the other hand, in public companies, they attend the annual meetings and question the company’s progress. Stakeholders can be classified as either direct or indirect. To a greater extent, they include, business owners, customers, the general public, employees, management and financiers (Todorov & Smallbone, 2014). This group contributes its experience and knowledge to aid the development in attaining its goals for obtaining strategic management decisions. The management and direct owners consider the demands and opinions arising from indirect stakeholders while developing strategies that facilitate competitive advantage in the market place. In most instances, they employ the strategy process model of analysis, implementation, control and formulation while defining strategies to address stakeholder’s interests and objectives.
A strategist is regarded as effective in the event when he demonstrates characters such as innovation, vision and determination. With ideas of developing and selling a strategic objective to the stakeholders, It would be rather significant to evaluate the business environment in order the ascertain the most favorable approach. In this aspect, I will be required to determine the scope of the businesses’ operation-either as a small or multinational enterprise. Moreover, I would derive a mission statement that seeks to ascertain the direction the business oughts to follow to meet its set objectives. What is more, an elaborated environmental scan will ascertain all the aspects affecting the development. Selling the strategic mission to the stakeholders will require that I stress on the core parameters from formulating the strategy. In addition, it will be of great significance to cogitate the modes of progress while selling the mission to stakeholders.
Marketers are supposed to regard their brands as their strategic assets since they are certainly the core source of success in the long-term and facilitates competitive advantage. Keeping the business strategy updated calls for continued vigilance. Similar to marketing strategies, business strategies require regular maintenance for them to be relevant to the targeted audience. It is wise to re-evaluate business strategies after three months because political and cultural cultural issues evolve over time. The most desirable factor for evaluating change is ascertaining whether the business strategy is focused on attracting a new market segment never targeted before. Most importantly, there should be technological considerations whether the business strategy is integrating social media into the adopted market mix to ascertain how the audience absorbs the strategy. Performing an external analysis requires all the four elements primarily because of the intense competitive terrain, and it is rather challenging for businesses to differentiate their key strategies and products from others. Moreover, the business might have diversified its operations or marketing strategies (Tyndall, Cameron, American Association of State Highway and Transportation Official, & United States, 2007).
Strategic intent is stable with lapse of time. Ideally, businesses are mandated to lengthen their attention span while competing for global dominance. Therefore, it offers consistency ...