Purchasing Plan For A Product Marketing Assignment (Essay Sample)

Purchase experience
Student’s Name
Institution
Contents TOC \o "1-3" \h \z \u 1.0 The product category PAGEREF _Toc466732484 \h 22.0The 4Ps PAGEREF _Toc466732485 \h 22.1Product PAGEREF _Toc466732486 \h 22.2Place PAGEREF _Toc466732487 \h 32.3 Price PAGEREF _Toc466732488 \h 42.4 Promotion PAGEREF _Toc466732489 \h 43.0 Brand PAGEREF _Toc466732490 \h 5References PAGEREF _Toc466732491 \h 6
1.0. The product category
The product that I decided to choose is a retirement jug. People who have can be offered retired as a personalized gift for life parties. The selected product belongs to the drinkware product category (McKinlay, 2010). To be more specific the product can fall under a sub- category groups such as coffee mugs, tumblers, barware, insulated drinkware.
2.0. The 4Ps
2.1. Product
You can choose between three styles about the mug: There is a coffee mug that is the standard and magic cup that is black having a capacity of 3.75”*3”, 11oz; and mega coffee mug having a size of 4.5”*3.75”, 20 oz. and Ceramic that is durable with comfortable handle and is a classic coffee mug.
The magic cup is designed to be black in color. It is intended to be semi-hidden. You can pour hot liquid to reveal the white and the design. The coffee mugs are skillfully published and thus can make the retiree smile with funny, cute, old artwork
The figure below illustrates the product.
The retirement cup can be seen to be an enticing bowl that can be used for various drinking purposes such as drinking of coffee and tea. I chose to buy this kind of cup than any other cup simply because the container is microwave safe and can be washed by hands for easy use and care. Since it is a gift for the aged people, I chose it due to its thermal insulation properties since its walls insulate the beverage from cooling or cooling quickly. This is the fact that the old may like to take a cold drink or a hot one depending on the person.
I will use this type of mug for serving my parents who are retired that is why I presented as a gift for them. I will typically use the cup for serving hot drinks such as coffee, hot chocolate, soup as they can hold a large amount of liquid than cups.
Mugs have several packaging solutions available. This can be done from a simple packing into boxes to a full bespoke packaging (McCarthy, 2012). There is a specialist packaging printer that allows the option of self-designing and marking you packaging
2.2. Place
Retirement mugs can be found in many shops in the cities across the United States of America. The drinkware shop is readily available and easily located.
The figure below shows the retirement mug shopping center.
Since I prefer retirement coffee cup, I will go all the way to find a shop to buy it. I recently bought the cup from the store in Belmar at Lakewood. Belmar is one of the best shopping malls located in Colorado estate, and the cups were in plenty
Since I decided to buy the product from the supermarket, there were several displays of the depending on the quality of the mug. The besetting solution that was used is Dexion style with Grade Q235 steel that has the boltless design. The structure is dis-mandible and can be easily located. Some of this mugs were displayed in shelves. The shelves are bold and attractive, and this makes it suitable for various commercial and retail functions in the supermarket
2.3. Price
The price of the free drink size mug is priced at 7.95 dollars. Retirement coffee mug has been a brand of cup that I admired to buy for many years as a gift for my loyal parents, and its price did not bother me. When I compare with the other competitor products, I found out that other mugs of the same capacity were more expensive (Schmitt, B. H. 2013). Retro trailer retired mug is priced at 12.95 dollars, retire acronym mug cups priced at 12.95 dollars also the cost of the commodity did not have any impact on why I chose this kind of drink wire because I was interested in the design of the cup and its attractive appearance.
2.4. Promotion
There was a discount on the price of the stuff as it was indicated that it initially cost 13.99 dollars but currently, it is priced at 7.95 dollars.
When it comes to advertising, I don’t remember any of the stuff via this media that is TV, radio, website. The malls are the ones ...